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Ada
AI / Machine Learning

Ada Company Overview

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Ada

● Active
AI / Machine Learning · Toronto, Ontario, Canada · Est. 2016
AICX AutomationSaaSEnterprise↗ Website
$1.2B
Valuation
$100M
Revenue
500
Employees
2016
Founded

Ada is a Toronto-based AI-powered customer service automation platform that enables enterprises to deploy intelligent AI agents that resolve customer inquiries across chat, email, voice, and messaging channels without human intervention. Its no-code platform allows CX teams to build, manage, and continuously improve AI agents that handle millions of customer interactions, reducing support costs while improving resolution rates for global enterprise clients.

Recent Press
5 items
Press Release·2026-03-24
Ada Study Finds Consumers Prefer Always-On AI Customer Service, But Only When It Resolves Their Issue
A NewtonX study commissioned by Ada and released on March 24, 2026 found that 59% of 2,000 global consumers prefer 24/7 AI customer service over waiting for humans, yet only 24% reported their most recent AI interaction was fully resolved by AI alone.
Press Release·2026-03-03
Ada Doubles YoY Growth as Demand for Agentic Customer Service Surges
Ada reported more than 100% year-over-year revenue growth on March 3, 2026, driven by 108% agentic AI ARR growth and 146% Net Revenue Retention as enterprises accelerate their transition from AI experimentation to full implementation.
Product Launch·2026-02-18
Ada Launches Industry's First Unified Reasoning Engine
Ada announced its patent-pending Unified Reasoning Engine on February 18, 2026, a single AI intelligence layer powering agentic customer experiences consistently across all channels with dual-reasoning architecture for simultaneous fast responses and complex background task handling.
Partnership·2026-01-21
Medallia and Ada Announce Strategic Partnership to Unite Customer Intelligence with Agentic AI
On January 21, 2026, Medallia and Ada announced a joint solution combining Medallia's omnichannel CX intelligence — ingesting over 8.2 billion records annually — with Ada's real-time agentic AI to create an insights-to-action system for enterprise contact centers.
Product Launch·2025-05-01
Ada Spring Product Launch 2025: From Tool to Teammate
Ada's Spring 2025 product launch introduced new AI agent capabilities enabling autonomous resolution of up to 83% of support issues, with enhanced coaching functionality, multi-language help center connections, and a preview of machine-vision-powered app navigation requiring no code or API.
Company History
8 milestones
Ada was founded by Mike Murchison and David Hariri in Toronto with the mission of making AI-powered customer service accessible to every enterprise, launching with a no-code chatbot platform targeting mid-market and enterprise CX teams.

Ada Organization Structure & Team

Org Chart
500 employees · Click a leader to explore their team
510 across 12 departments
Chief Executive Officer
Mike Murchison
David Hariri — Departments
· 510 people across 12 depts

Ada Financials, Revenue & Market Share

Annual Revenue
$100M
+30% vs prior year
YoY Growth
+30%
From $40M to $100M
Revenue / Employee
$200K
Annual revenue per full-time employee
Revenue Growth
2021
2022
2023
2024
2025
$40M
$58M
$72M
$85M
$100M
Market Share
Enterprise Conversational AI for CX
8%
share
Ada
8%
Zendesk AI
20%
Salesforce Agentforce
18%
Intercom Fin AI
12%
Others
42%
$50B
TAM
$15B
SAM
$100M
SOM
Revenue Streams
Platform Subscriptions80%
Professional Services12%
Usage Overages8%
Business Units
AI Customer Service Platform85%
Core Ada AI Agent platform subscription revenue from enterprise CX deployments across chat, voice, email, and messaging channels driving autonomous resolution at scale.
Ada Coach & Analytics15%
Ada Coach continuous improvement and analytics platform subscription revenue from enterprise clients investing in ongoing AI agent performance optimization.

Ada Internal Tools & Processes

Internal Tools
12 departments
Engineering150 people · 3 roles
Standards & Certifications
10 standards
Compliance frameworks, security audits, and quality certifications this company maintains.
Security
SOC 2 Type II
Certified
Ada maintains SOC 2 Type II certification for its AI customer service platform, ensuring that the security, availability, and confidentiality controls protecting enterprise client conversation data and integrated backend system credentials meet the standards required by Fortune 500 CX and IT procurement teams.
Security
ISO 27001
Certified
Ada is ISO 27001 certified, maintaining a comprehensive information security management system governing how enterprise client conversation data, system integration credentials, and AI model training data are protected across the Ada platform infrastructure.
Privacy
GDPR
Compliant
Ada complies with the EU General Data Protection Regulation for all European enterprise client deployments, ensuring that customer conversation data processed by Ada AI Agents on behalf of EU-based enterprises is handled with appropriate lawful bases, data subject rights, and transfer mechanisms.
Privacy
PIPEDA
Compliant
Ada complies with Canada's PIPEDA for all Canadian operations, ensuring that conversation data from AI agent deployments at Canadian enterprise clients including telecom and financial services companies is handled according to federal privacy obligations.
Privacy
CCPA
Compliant
Ada complies with the California Consumer Privacy Act for US enterprise deployments, enabling CX teams at California-based enterprises to deploy Ada AI Agents with confidence that end-customer conversation data meets CCPA data subject rights and disclosure obligations.
Privacy
HIPAA
Compliant
Ada supports HIPAA-compliant deployments for healthcare enterprise clients, enabling hospital systems and health insurers to deploy Ada AI Agents for patient service inquiries while maintaining appropriate safeguards over protected health information that may arise in conversations.
Security
PCI DSS
Compliant
Ada complies with PCI DSS requirements for enterprise deployments in financial services and e-commerce where Ada AI Agents may interact with customers during payment-related inquiries, ensuring cardholder data is not captured or stored inappropriately within Ada conversation logs.
Accessibility
WCAG 2.1 AA
Compliant
Ada web chat and digital channel interfaces comply with WCAG 2.1 Level AA accessibility standards, ensuring that end customers with disabilities can interact with Ada AI Agents deployed by enterprise clients through accessible, keyboard-navigable, and screen-reader-compatible chat interfaces.
Quality
ISO 9001:2015
Certified
Ada maintains ISO 9001:2015 certification, applying structured quality management processes to AI agent development, platform delivery, and professional services to ensure consistent, reliable performance for enterprise CX deployments handling millions of customer interactions daily.
Security
CSA STAR
Certified
Ada holds CSA STAR certification providing enterprise IT and procurement teams with transparent documentation of Ada cloud security controls governing the infrastructure that processes billions of customer service conversations across global enterprise deployments.

Ada Interview Preparation

Interview Prep
Role-specific interview questions and keywords. Select a department, then click any role to prepare.
Engineering· 3 roles

Ada Products & Competitors

Product Suite
5 products · select one to explore
AI / Machine Learning
Platform
Ada AI Agent
AI that resolves customer issues, not just answers them

Ada AI Agent is the core enterprise AI customer service platform that deploys intelligent conversational agents across web chat, mobile, email, and voice channels to autonomously resolve customer inquiries end-to-end. Unlike scripted chatbots, Ada AI Agents understand intent, access backend systems, and complete transactions without escalating to human agents, achieving resolution rates above 80% for enterprise deployments.

Use Cases
Automating tier-1 customer support inquiries for a telecom carrier including account balance checks, plan changes, and bill dispute intake without human agentsDeploying an AI agent on an e-commerce platform to handle order status, return initiations, and refund processing across chat and email simultaneouslyIntegrating Ada AI Agent with Salesforce Service Cloud to resolve support tickets automatically and update CRM records without agent involvement
No image
Key Customers
ZM
Zoom
META
Meta
SHOP
Shopify
Competitive Intelligence
VSIntercom Fin AI
THEM

Intercom Fin AI is an AI customer service agent built on GPT-4 that resolves customer support inquiries through Intercom chat, drawing on help center content and integrated data sources to answer questions and complete actions.

EDGE

Ada AI Agent supports multi-channel deployment including voice and SMS alongside chat, with deeper enterprise system integrations than Intercom Fin

VSZendesk AI
THEM

Zendesk AI is a suite of AI capabilities embedded in the Zendesk CX platform including an AI agent, intelligent triage, and agent copilot features for enterprise support teams using Zendesk ticketing.

EDGE

Ada is platform-agnostic and integrates across any CRM or ticketing system vs. Zendesk AI being native to the Zendesk ecosystem

VSSalesforce Agentforce
THEM

Salesforce Agentforce is Salesforce autonomous AI agent platform that deploys AI agents for sales, service, and marketing workflows integrated natively with Salesforce CRM data and business processes.

EDGE

Ada offers faster time-to-value for CX teams without requiring a full Salesforce implementation as the foundation

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