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Affirm
Financial services

Affirm Company Overview

Affirm logo

Affirm

● Active
Financial services · San Francisco, California · Est. 2012
FintechBNPLConsumer FinanceB2C↗ Website
$16.6B
Valuation
$3.2B
Revenue
2k+
Employees
2012
Founded

Affirm is a financial technology company offering buy now, pay later (BNPL) lending to consumers at the point of sale, allowing shoppers to split purchases into installment payments with transparent, fixed interest rates and no hidden fees. Founded in 2012 by PayPal co-founder Max Levchin, Affirm partners with 300,000+ merchants including Amazon and Walmart, and processes over $29 billion in gross merchandise volume annually.

Recent Press
5 items
Press Release·2026-02-05
Affirm Reports Second Fiscal Quarter 2026 Results
Affirm reported Q2 FY2026 GMV of $13.8B (+36% YoY) and revenue of $1.12B (+30% YoY), with GAAP operating income of $118M and Affirm Card GMV surging 159% YoY to $2.19B.
Partnership·2026-01-30
Expedia Group and Affirm Deepen Partnership, with US Exclusivity and Plans for Further Expansion
Affirm became the exclusive BNPL provider for lodging and packages across Expedia, Hotels.com, and Vrbo in the US, offering travelers real-time approvals and monthly payment plans up to 24 months.
Press Release·2026-01-23
Affirm Submits Applications to Establish Industrial Loan Company
Affirm filed applications with Nevada regulators and the FDIC to charter Affirm Bank as an FDIC-insured Nevada industrial loan company, enabling the company to scale its balance sheet independently.
Press Release·2025-11-06
Affirm Reports First Fiscal Quarter 2026 Results
Affirm posted Q1 FY2026 GMV of $10.8B (+42% YoY) and revenue of $933M (+34% YoY), achieving GAAP operating income of $64M — its first GAAP-profitable Q1 on record.
Press Release·2025-08-27
Affirm Achieves First Full-Year GAAP Profitability Milestone in FY2025
Affirm announced its first full fiscal year of GAAP profitability in FY2025, marking a major milestone for the BNPL pioneer as higher GMV, improved credit performance, and operating leverage drove the company past breakeven.
Company History
8 milestones
Affirm was founded in San Francisco by PayPal co-founder Max Levchin with the mission to build honest financial products, launching with a focus on transparent installment lending as an alternative to credit cards and predatory payday loans.

Affirm Organization Structure & Team

Org Chart
2,206 employees · Click a leader to explore their team
2,345 across 12 departments
Chief Executive Officer
Max Levchin
Rob O'Hare — Departments
· 2345 people across 12 depts

Affirm Financials, Revenue & Market Share

Annual Revenue
$3.2B
+35% vs prior year
YoY Growth
+35%
From $870M to $3.2B
Revenue / Employee
$1.45M
Annual revenue per full-time employee
Revenue Growth
2021
2022
2023
2024
2025
$870M
$1.3B
$1.6B
$2.3B
$3.2B
Market Share
US BNPL Market
17%
share
Affirm
17%
Klarna
30%
Afterpay (Block)
18%
PayPal Pay Later
20%
Sezzle
3%
$680B
TAM
$180B
SAM
$29B
SOM
Revenue Streams
Merchant Network Revenue55%
Interest Income35%
Gain on Sale10%
Business Units
Commerce Platform80%
Consumer BNPL products at checkout via merchant integrations, Affirm Card, and Adaptive Checkout across 330,000+ merchants.
Financial Services20%
Consumer savings account (Affirm Money), loan servicing, and capital markets loan sales to institutional investors.

Affirm Internal Tools & Processes

Internal Tools
12 departments
Engineering700 people · 3 roles
Standards & Certifications
10 standards
Compliance frameworks, security audits, and quality certifications this company maintains.
Security
SOC 2 Type II
Certified
Affirm holds SOC 2 Type II certification covering its consumer lending platform, merchant integration infrastructure, and loan data management systems that process billions in annual transaction volume.
Security
PCI DSS Level 1
Certified
Affirm maintains PCI DSS Level 1 certification as a payment facilitator processing cardholder data across Affirm Card (Visa) transactions and merchant checkout integrations at 330,000+ retail locations.
Regulatory
CFPB BNPL Supervision
Compliant
Affirm proactively complies with CFPB buy now, pay later supervisory guidelines, which classify Affirm as a credit card issuer subject to Truth in Lending Act (TILA) disclosures, dispute rights, and billing error resolution requirements.
Regulatory
ECOA / Fair Lending
Compliant
Affirm's ML underwriting models comply with Equal Credit Opportunity Act (ECOA) requirements, with ongoing fair lending testing to ensure Affirm's real-time credit decisions do not result in disparate impact across protected consumer classes.
Privacy
GLBA
Compliant
Affirm adheres to Gramm-Leach-Bliley Act requirements for financial data privacy, providing consumers with annual privacy notices and safeguarding the non-public personal financial information of 21M+ active users.
Privacy
CCPA
Compliant
Affirm complies with the California Consumer Privacy Act, enabling California consumers to access, delete, and opt out of the sale of their personal financial data collected through Affirm's lending and card products.
Regulatory
State Lending Licenses
Certified
Affirm holds consumer lending licenses in all 50 US states required to originate installment loans, with compliance teams monitoring state-level interest rate caps and lending disclosure requirements across all markets.
Security
ISO 27001
Certified
Affirm maintains ISO 27001 certification for its information security management system, providing merchant partners and institutional investors who purchase Affirm loan receivables with assurance of systematic data security controls.
Security
SOC 1 Type II
Certified
Affirm holds SOC 1 Type II certification providing assurance to enterprise customers and financial institution partners that Affirm loan origination and payment processing controls relevant to customer financial reporting are operating effectively.
Accessibility
WCAG 2.1 AA
Compliant
Affirm meets WCAG 2.1 AA accessibility standards across its consumer app and web checkout experience, ensuring that BNPL and lending products are accessible to consumers with visual auditory and motor disabilities.

Affirm Interview Preparation

Interview Prep
Role-specific interview questions and keywords. Select a department, then click any role to prepare.
Engineering· 3 roles

Affirm Products & Competitors

Product Suite
4 products · select one to explore
Financial services
AI
Adaptive Checkout
The smartest checkout in finance

Adaptive Checkout is Affirm's AI-powered checkout optimization engine that dynamically presents the best BNPL option for each individual consumer based on their purchase amount, creditworthiness, and payment preferences. It personalizes split pay, monthly installment, and 0% APR options in real time, maximizing approval rates and merchant conversion without showing declined options to consumers.

Use Cases
Retailer deploying Adaptive Checkout to increase approval rates for borderline credit consumers at checkoutMerchant using Adaptive Checkout to A/B test which BNPL plan presentation drives highest add-to-cart conversionConsumer facing Adaptive Checkout that shows only 0% biweekly pay for a $150 purchase and monthly installments for a $900 purchase
No image
Key Customers
DS
DICK'S Sporting Goods
SA
Samsung
HO
Hotels.com
Competitive Intelligence
VSKlarna AI
THEM

Klarna AI is Klarna's suite of AI-powered tools for consumers and merchants, including an AI shopping assistant for product discovery and personalized recommendations integrated into the Klarna app.

EDGE

Largest proprietary training dataset from 150 million consumers enabling more accurate real-time underwriting models

VSSplitit
THEM

Splitit is a buy now, pay later solution that works with consumers' existing credit cards to split purchases into installments without requiring a separate application or a new credit line.

EDGE

Adaptive Checkout works without a credit pull vs Splitit which requires existing credit card balance

VSAfterpay Pulse
THEM

Afterpay Pulse is Afterpay's customer loyalty program that rewards frequent shoppers with early sale access, exclusive offers, and perks based on their payment and spending history.

EDGE

Dynamic rate and term optimization that Afterpay fixed-term 4x model cannot match

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