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Asana
Software

Asana Company Overview

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Asana

● Active
Software · San Francisco, California · Est. 2008
Project ManagementCollaborationProductivityAISaaS↗ Website
$3.5B
Valuation
$795M
Revenue
2k+
Employees
2008
Founded

Asana is a work management platform that helps teams organize, track, and manage their work across projects, portfolios, and goals in a single connected workspace. Founded by Facebook co-founder Dustin Moskovitz and former Google engineer Justin Rosenstein, Asana serves over 150,000 paying customers including Amazon, Spotify, and Deloitte, offering workflow automation, AI-powered project intelligence, and cross-functional visibility from individual tasks to company-wide OKRs.

Recent Press
5 items
Press Release·2025-12-01
Asana Q3 FY2026 Non-GAAP Net Income Reaches $17.9 Million vs. Prior Year Loss of $4.8 Million
Asana reported Q3 FY2026 revenue growth of 8–9% YoY with non-GAAP net income of $17.9 million — a swing from a $4.8 million loss a year prior — and core customers growing 8% to 25,413.
Product Launch·2025-10-15
Asana Launches AI Teammates for Collaborative Agentic Task Execution
Asana introduced AI Teammates in its Fall 2025 Release — context-aware AI agents that execute complex tasks alongside humans with built-in checkpoints and controls, delivering measurable productivity gains for early customers.
Product Launch·2025-09-10
Asana AI Studio Plus Launches for Self-Serve No-Code AI Workflow Automation
Asana reached a milestone with the general availability of AI Studio Plus for self-serve, enabling teams to build no-code AI workflow automations without engineering support, expanding AI access across its customer base.
Award·2025-08-01
Asana Named a Leader in Two Gartner Magic Quadrants for Project and Work Management
Asana was recognized as a Leader in the Gartner Magic Quadrant for Adaptive Project Management and Reporting and for Collaborative Work Management in 2025, reinforcing its position at the top of the enterprise work platform market.
Press Release·2025-07-15
Asana Publishes 2025 Global State of AI at Work Report and Launches AI Maturity Assessment
Asana released its 2025 Global State of AI at Work Report alongside an AI Maturity Assessment tool, helping companies benchmark their AI adoption readiness and accelerate transformation across teams.
Company History
8 milestones
Asana was founded by Dustin Moskovitz (Facebook co-founder) and Justin Rosenstein (ex-Google and Facebook engineer) after they built an internal task management tool at Facebook called Tasks that reduced internal email overload dramatically.

Asana Organization Structure & Team

Org Chart
1,819 employees · Click a leader to explore their team
1,965 across 12 departments
Chief Executive Officer
Anne Raimondi
Dustin Moskovitz — Departments
· 1965 people across 12 depts

Asana Financials, Revenue & Market Share

Annual Revenue
$795M
+10% vs prior year
YoY Growth
+10%
From $354M to $795M
Revenue / Employee
$437K
Annual revenue per full-time employee
Revenue Growth
2021
2022
2023
2024
2025
$354M
$547M
$652M
$723M
$795M
Market Share
Collaborative Work Management
12%
share
Asana
12%
Monday.com
18%
Atlassian (Jira)
28%
Microsoft Project
22%
Others
20%
$58B
TAM
$22B
SAM
$723M
SOM
Revenue Streams
Subscription — Premium & Business88%
Professional Services7%
Marketplace & Add-ons5%
Business Units
Asana Platform100%
Single unified work management platform spanning task management, project tracking, portfolios, goals, and AI workflow automation sold globally to teams of all sizes.

Asana Internal Tools & Processes

Internal Tools
12 departments
Engineering620 people · 3 roles
Standards & Certifications
10 standards
Compliance frameworks, security audits, and quality certifications this company maintains.
Security
SOC 2 Type II
Certified
Asana maintains SOC 2 Type II attestation covering security, availability, and confidentiality trust service criteria, providing enterprise customers assurance that Asana's work management platform securely handles sensitive project and organizational data.
Security
ISO 27001
Certified
Asana holds ISO 27001 certification for its information security management system, demonstrating systematic controls over the security of its cloud infrastructure and the work data entrusted to Asana by 150,000+ enterprise customers.
Privacy
GDPR
Compliant
Asana's platform is designed for GDPR compliance, offering EU data residency options, Standard Contractual Clauses for international transfers, and Data Processing Agreements that govern how Asana processes personal data on behalf of European enterprise customers.
Privacy
CCPA
Compliant
Asana complies with the California Consumer Privacy Act, providing enterprise customers with data subject request capabilities and privacy controls required for organizations managing California-based employee and customer data within Asana projects.
Privacy
HIPAA
Compliant
Asana offers HIPAA-eligible configurations with Business Associate Agreements for healthcare enterprise customers, enabling clinical operations and administrative teams to manage workflows involving protected health information within the Asana platform.
Regulatory
FedRAMP Moderate
In Progress
Asana is pursuing FedRAMP Moderate authorization to serve U.S. federal government agency customers with work management capabilities, with the authorization process ongoing to meet federal security requirements for cloud services handling controlled data.
Security
CSA STAR
Certified
Asana has achieved CSA STAR Level 1 self-assessment certification, demonstrating transparency in its cloud security controls and enabling enterprise customers to evaluate Asana against the Cloud Security Alliance's Cloud Controls Matrix.
Privacy
Privacy Shield Successor (DPF)
Compliant
Asana participates in the EU-U.S. Data Privacy Framework (DPF), committing to its principles for handling personal data transferred from the EU to Asana's U.S.-based infrastructure as a supplemental safeguard alongside Standard Contractual Clauses.
Security
PCI DSS Level 1
Compliant
Asana maintains PCI DSS Level 1 compliance for payment card data handled in its subscription billing workflows, ensuring that enterprise customer payment information processed through Asana commerce systems meets the highest card industry security standards.
Accessibility
WCAG 2.1 AA
Compliant
Asana designs its work management platform to meet WCAG 2.1 AA accessibility standards, enabling users with visual, motor, and cognitive disabilities to fully participate in team project planning and collaboration using Asana.

Asana Interview Preparation

Interview Prep
Role-specific interview questions and keywords. Select a department, then click any role to prepare.
Engineering· 3 roles

Asana Products & Competitors

Product Suite
5 products · select one to explore
Software
Platform
Asana Portfolios
See the big picture, clearly

Asana Portfolios gives executives and cross-functional leaders a real-time dashboard of all strategic initiatives in one view, tracking project health, on-track status, workload across teams, and alignment to company goals without requiring manual status updates from project leads. It helps operations and program management teams surface risks early and reallocate resources across competing priorities before deadlines are missed.

Use Cases
Giving a COO real-time visibility into 25 concurrent strategic initiatives across product, marketing, and operations using Asana Portfolios without weekly status callsIdentifying resource bottlenecks across three simultaneous product launches by viewing team workload distribution in Asana PortfoliosConnecting company OKRs to active Asana projects so executives can see which work is contributing to which strategic goals in real time
Asana Portfolios
Key Customers
ADBE
Adobe
UBER
Uber
VOD
Vodafone
Competitive Intelligence
VSSmartsheet
THEM

Smartsheet is a work management and collaboration platform that uses spreadsheet-like grids combined with project management tools like Gantt charts, dashboards, and automations for enterprise teams.

EDGE

Asana Portfolios provides richer cross-project dependency visualization and goal alignment than Smartsheet's portfolio management views

VSPlanview
THEM

Planview is an enterprise portfolio and work management platform providing strategic planning, resource management, project portfolio management, and Agile delivery tools for enterprises managing complex portfolios of programs, projects, and products.

EDGE

Asana Portfolios delivers enterprise portfolio visibility without requiring complex PPM tool configuration or dedicated PMO administrators

VSWorkfront
THEM

Adobe Workfront is an enterprise work management platform used by marketing and creative operations teams to manage complex projects, workflows, approvals, and resource allocation at scale.

EDGE

Asana's intuitive UX makes Portfolios accessible to business team leaders, not just dedicated project managers using Adobe Workfront

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