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General Motors
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General Motors Company Overview

General Motors logo

General Motors

● Active
Hardware · Detroit, Michigan · Est. 1908
AutomotiveManufacturingElectric VehiclesHardwareB2C↗ Website
$54B
Valuation
$183.0B
Revenue
163k+
Employees
1908
Founded

General Motors (GM) is an American multinational automotive manufacturing company headquartered in Detroit, Michigan, that designs, manufactures, and sells vehicles under brands including Chevrolet, GMC, Buick, and Cadillac. Founded in 1908, GM operates in over 35 countries and is a leader in electric vehicle development through its Ultium battery platform, with brands like Chevrolet Equinox EV and Cadillac Lyriq targeting mass-market and luxury EV segments.

Recent Press
5 items
Press Release·2026-02-10
GM Commits $5B to Expand U.S. Manufacturing Capacity Amid Tariff Pressures
General Motors announced plans to invest approximately $5 billion to expand U.S. manufacturing capacity for high-demand pickup trucks and SUVs as part of a broader $10-12 billion annual investment plan through 2027.
Press Release·2026-01-27
GM Expects $1B-$1.5B Cost Reduction in EV Business After Restructuring
GM CFO Paul Jacobson confirmed the company expects $1 billion to $1.5 billion in cost savings within its EV business following the 2025 capacity realignment, targeting profitability in the EV segment by end of 2026.
Press Release·2026-01-27
GM Projects $10.3B to $11.7B Net Income for 2026
General Motors guided for 2026 net income attributable to stockholders of $10.3 billion to $11.7 billion, with adjusted EBIT of $13 to $15 billion and EPS of $11 to $13, as EV restructuring costs ease.
Press Release·2026-01-27
GM Reports $12.7B Adjusted EBIT for 2025 Despite $7.2B EV Charge
General Motors posted full-year 2025 EBIT-adjusted of $12.7 billion on $185 billion in revenue, while taking a $7.2 billion special charge related to EV capacity realignment in response to softening consumer demand.
Press Release·2026-01-27
GM Authorizes $6B Share Repurchase and Raises Dividend 20% for 2026
GM's board authorized a new $6.0 billion share repurchase program and declared a 20% higher quarterly dividend rate following the release of 2025 financial results, signaling confidence in 2026 free cash flow generation.
Company History
8 milestones
William C. Durant founded General Motors in Flint, Michigan by consolidating Buick, Oldsmobile, Cadillac, and Oakland — creating the foundation for what would become America's largest automaker for most of the 20th century.

General Motors Organization Structure & Team

Org Chart
163,000 employees · Click a leader to explore their team
135,300 across 12 departments
Chief Executive Officer
Mary Barra
Paul Jacobson — Departments
· 135300 people across 12 depts

General Motors Financials, Revenue & Market Share

Annual Revenue
$183.0B
-2% vs prior year
YoY Growth
-2%
From $122.5B to $183.0B
Revenue / Employee
$1.15M
Annual revenue per full-time employee
Revenue Growth
2020
2021
2022
2023
2024
2025
$122.5B
$127.0B
$156.7B
$171.8B
$187.4B
$183.0B
Market Share
U.S. Light Vehicle Market
16%
share
GM
16%
Toyota
14%
Ford
14%
Stellantis
10%
Honda
8%
$3.5T
TAM
$800B
SAM
$187B
SOM
Revenue Streams
Vehicle Sales78%
GMFC Financial Services14%
OnStar & Connected Services5%
Parts & Accessories3%
Business Units
GMNA (North America)83%
GM's largest segment covering Chevrolet, GMC, Cadillac, and Buick in the U.S., Canada, and Mexico — primary revenue and profit driver.
GMI (International)10%
International operations in China (SAIC-GM JV), South America, and Middle East markets.
GM Financial7%
Captive auto finance subsidiary providing retail lending, leasing, and commercial financing to GM customers and dealers.

General Motors Internal Tools & Processes

Internal Tools
12 departments
Vehicle Engineering18000 people · 3 roles
Standards & Certifications
10 standards
Compliance frameworks, security audits, and quality certifications this company maintains.
Quality
ISO 9001
Certified
GM's global manufacturing facilities maintain ISO 9001 quality management certification, ensuring consistent vehicle build quality across assembly plants in the U.S., Canada, Mexico, and international markets.
Environmental
ISO 14001
Certified
GM holds ISO 14001 environmental management certification across its major manufacturing sites, supporting its commitment to carbon neutrality by 2040 and 100% renewable energy in U.S. operations by 2025.
Safety
ISO 45001
Certified
GM's manufacturing operations are ISO 45001 certified for occupational health and safety, protecting 163,000 employees across its global assembly and component manufacturing facilities.
Safety
ISO 26262
Certified
GM develops vehicle software and electronic systems to ISO 26262 functional safety standards, ensuring safety integrity levels are met for safety-critical systems in Chevrolet, GMC, Cadillac, and Buick vehicles.
Regulatory
FMVSS Compliance
Compliant
All GM vehicles sold in the U.S. comply with Federal Motor Vehicle Safety Standards, covering crash worthiness, crash avoidance, and post-crash survivability across all GM brands.
Environmental
EPA Emissions Standards
Compliant
GM vehicles comply with EPA Tier 3 emissions standards and California CARB regulations, with GM's EV portfolio contributing to fleet average CO2 reduction across Chevrolet, GMC, and Cadillac lineups.
Quality
IATF 16949
Certified
GM's supplier quality program requires IATF 16949 automotive quality management certification from tier-1 suppliers, ensuring consistent part quality across GM's global supply chain.
Privacy
GDPR
Compliant
GM is GDPR compliant for its European OnStar and connected vehicle services, with data minimization and user consent frameworks protecting vehicle data from European GM customers.
Security
ISO 27001
Certified
General Motors maintains ISO 27001 certification for enterprise information security, providing structured management of information security risks across GM global manufacturing, software development, and connected vehicle platform operations.
Safety
UN R155
Compliant
General Motors complies with UN Regulation No. 155 on vehicle cybersecurity management systems, implementing the required CSMS processes for GM electric and connected vehicles sold in jurisdictions that have adopted UN R155 including the EU and Korea.

General Motors Interview Preparation

Interview Prep
Role-specific interview questions and keywords. Select a department, then click any role to prepare.
Vehicle Engineering· 3 roles

General Motors Products & Competitors

Product Suite
5 products · select one to explore
Hardware
Hardware
Chevrolet
Find New Roads

Chevrolet is GM's mainstream consumer and commercial vehicle brand, offering a broad lineup spanning pickup trucks (Silverado), SUVs (Equinox, Tahoe), sedans, and electric vehicles (Equinox EV, Blazer EV). As GM's highest-volume brand, Chevrolet sells millions of vehicles annually across North America, South America, and select global markets.

Use Cases
Full-size pickup truck purchase for contractors and work fleet buyers (Silverado 1500)Mass-market electric vehicle adoption with Equinox EV starting under $35,000Family SUV purchase for suburban households (Tahoe, Traverse)
Chevrolet
Key Customers
FB
Fleet Buyer
FS
Family SUV Buyer
EV
EV Early Adopter
Competitive Intelligence
VSFord F-Series
THEM

Ford F-Series is Ford's line of full-size pickup trucks spanning the F-150 through Super Duty work trucks, making it the best-selling vehicle line in the United States for over 40 consecutive years.

EDGE

Silverado offers competitive payload at lower average transaction prices

VSToyota RAV4
THEM

The Toyota RAV4 is the world's best-selling SUV, a compact crossover available in gasoline, hybrid, and plug-in hybrid variants offering strong reliability, practicality, and all-wheel drive capability.

EDGE

Equinox EV delivers more range at a lower starting price than Toyota's hybrid lineup

VSRam Trucks
THEM

Ram Trucks is Stellantis' pickup truck and commercial vehicle brand producing the Ram 1500, 2500/3500 Heavy Duty, and ProMaster commercial van for work-truck buyers and fleet operators.

EDGE

Silverado's Work Truck trim offers fleet pricing advantages for commercial buyers

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