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Productivity & Collaboration

Loom Company Overview

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Loom

● Active
Productivity & Collaboration · San Francisco, CA · Est. 2015
SaaSCommunicationProductivityVideo↗ Website
$975M
Valuation
$75M
Revenue
350
Employees
2015
Founded

Loom is an async video messaging platform that lets teams record, share, and respond to short video messages — replacing meetings and long email threads with fast, expressive video communication. Used by over 25 million people across 400,000 companies, Loom was acquired by Atlassian in 2023 for $975 million and continues to operate as a standalone product deeply integrated with Jira, Confluence, and the Atlassian ecosystem.

Company History
9 milestones
Shahed Khan, Vinay Hiremath, and Joe Thomas founded Loom with the goal of replacing synchronous meetings with fast, expressive video messages that anyone can record and share without scheduling.

Loom Organization Structure & Team

Org Chart
350 employees · Click a leader to explore their team
356 across 12 departments
Chief Executive Officer
Joe Thomas
Vinay Hiremath — Departments
· 356 people across 12 depts

Loom Financials, Revenue & Market Share

Annual Revenue
$75M
+20% vs prior year
YoY Growth
+20%
From $30M to $75M
Revenue / Employee
$214K
Annual revenue per full-time employee
Revenue Growth
2021
2022
2023
2024
2025
$30M
$48M
$58M
$63M
$75M
Market Share
Async Video Messaging
55%
share
Loom
55%
Vidyard
18%
Zoom Clips
10%
Slack Clips
8%
Others
9%
$15B
TAM
$5B
SAM
$75M
SOM
Revenue Streams
Business & Enterprise Subscriptions72%
Atlassian Bundle Revenue20%
Professional Services & Training8%
Business Units
Self-Serve & SMB45%
Loom's freemium and Business plan self-serve motion targeting individual creators, small teams, and SMBs who discover Loom through organic channels and trial-to-paid conversion.
Enterprise & Atlassian55%
Enterprise revenue from direct sales and Atlassian bundle distribution to large organizations deploying Loom company-wide, with dedicated customer success and SSO/admin controls.

Loom Internal Tools & Processes

Internal Tools
12 departments
Engineering120 people · 3 roles
Standards & Certifications
10 standards
Compliance frameworks, security audits, and quality certifications this company maintains.
Security
SOC 2 Type II
Certified
Loom maintains SOC 2 Type II certification, providing enterprise customers with third-party assurance that Loom's video storage, sharing, and access control infrastructure meets rigorous standards for security, availability, and confidentiality of recorded video content.
Privacy
GDPR
Compliant
Loom is GDPR-compliant, offering EU enterprise customers data processing agreements, EU data residency options, and controls for data subject requests — enabling teams in regulated European industries to use Loom for async video communication without violating data protection rules.
Privacy
CCPA
Compliant
Loom supports CCPA compliance for California-based enterprise customers, providing data deletion workflows, opt-out mechanisms, and privacy disclosures that allow companies to deploy Loom while meeting California consumer privacy obligations.
Security
ISO 27001
Certified
Loom holds ISO 27001 certification through its parent Atlassian's information security management program, ensuring that video recording, storage, and sharing infrastructure meets international standards for data confidentiality and integrity.
Security
SAML SSO
Certified
Loom Enterprise supports SAML 2.0 SSO with identity providers including Okta, Azure AD, and Google Workspace, enabling large organizations to provision and deprovision Loom access automatically as part of their centralized identity management programs.
Regulatory
FERPA
Compliant
Loom is FERPA-compliant for educational institutions, allowing K-12 schools and universities to use Loom for instructional video content and student communication while protecting student education records under federal law.
Privacy
COPPA
Compliant
Loom complies with COPPA for its education-focused deployments, ensuring that Loom for Education does not collect personal information from children under 13 without appropriate parental consent, supporting safe use in K-12 classroom environments.
Security
Atlassian Trust Program
Certified
As an Atlassian product, Loom participates in Atlassian's Trust Management Program, which provides enterprise customers with shared compliance documentation, penetration test results, and security questionnaire responses covering Loom's platform infrastructure.
Regulatory
Data Residency
Compliant
Loom Enterprise offers data residency controls allowing organizations to specify that video content and metadata be stored in a designated geographic region — supporting compliance with EU data sovereignty requirements and industry-specific data localization mandates.
Security
Penetration Testing
Certified
Loom undergoes annual third-party penetration testing of its video storage, sharing, and API infrastructure as part of Atlassian's security assurance program, with results available to enterprise customers under NDA upon request.

Loom Interview Preparation

Interview Prep
Role-specific interview questions and keywords. Select a department, then click any role to prepare.
Engineering· 3 roles

Loom Products & Competitors

Product Suite
5 products · select one to explore
Productivity & Collaboration
Communication
Loom Video Messaging
Say it with video.

Loom Video Messaging lets anyone record their screen, camera, or both — then instantly share a link that recipients can watch at their own pace with no scheduling required. The core product replaces synchronous meetings, long email threads, and ambiguous text with clear, expressive video communication usable across product feedback, code reviews, sales outreach, and team updates.

Use Cases
Recording a product feedback walkthrough instead of scheduling a meeting with a remote engineering teamSending a personalized sales outreach video to a prospect instead of a cold emailWalking a new hire through a complex internal process using a screen recording with voiceover
No image
Key Customers
HUBS
HubSpot
TEAM
Atlassian
FIG
Figma
Competitive Intelligence
VSVidyard
THEM

Vidyard is an async video platform focused on sales and marketing use cases, with deep CRM integrations and video analytics for tracking prospect engagement with recorded demos and outreach videos.

EDGE

Broader adoption across all team workflows versus sales-only video tools

VSClip by Dropbox
THEM

Clip is Dropbox's async video messaging feature allowing Dropbox users to record and share quick video messages directly within the Dropbox ecosystem for document-centric workflows.

EDGE

Dedicated standalone product with richer editing, commenting, and transcript features

VSBerrycast
THEM

Berrycast is an async video messaging tool targeting project managers and client communication, offering screen and camera recording with annotation tools for team and client-facing workflows.

EDGE

25M+ user network effect and deep Atlassian ecosystem integration

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