Get Started Free
Home›Social Media›Pinterest
Pinterest logo
Pinterest
Social Media

Pinterest Company Overview

Pinterest logo

Pinterest

● Active
Social Media · San Francisco, California · Est. 2009
Social MediaAdvertisingVisual DiscoveryE-Commerce↗ Website
$18.7B
Valuation
$4.14B
Revenue
5k+
Employees
2009
Founded

Pinterest is a visual discovery and inspiration platform where more than 570 million monthly active users find ideas across home design, fashion, food, travel, and lifestyle through curated image and video boards. The company monetizes primarily through advertising, offering brands a unique environment where users actively seek out products and ideas, resulting in high purchase intent and strong advertiser ROI.

Recent Press
5 items
Press Release·2026-02-06
Pinterest Reports Fourth Quarter and Full Year 2025 Results
Pinterest reported full-year 2025 revenue of $4.14B, up 15% year-over-year, with Q4 2025 revenue of $1.15B up 17% YoY, driven by strong global advertising growth and increased average revenue per user across all regions.
Partnership·2025-11-12
Pinterest Expands Amazon Ads Partnership to Additional Markets
Pinterest announced an expanded multi-year advertising partnership with Amazon, extending their shoppable ads integration to the UK, France, Germany, and Canada, enabling Amazon advertisers to reach Pinterest's high-intent shoppers with native product listings.
Product Launch·2025-09-30
Pinterest Launches Pinterest Trends AI, Predictive Shopping Insights Tool
Pinterest introduced Pinterest Trends AI, a new tool that uses machine learning to surface emerging consumer trend predictions up to 6 months in advance, helping retailers and brands plan product launches and marketing campaigns around upcoming Pinterest-driven trends.
Award·2025-06-18
Pinterest Wins Digiday Technology Award for Best Visual Commerce Platform
Pinterest was recognized with the Digiday Technology Award for Best Visual Commerce Platform, acknowledging the company's leadership in connecting brand advertising with shoppable product discovery across its 570M+ monthly active user base.
Acquisition·2025-05-05
Pinterest Acquires VETTED AI to Enhance Shopping Recommendations
Pinterest completed the acquisition of VETTED AI, an AI-powered product recommendation startup, to strengthen Pinterest's ability to match users with shoppable products based on their visual search behavior and board curation patterns.
Company History
10 milestones
Pinterest was founded in December 2009 by Ben Silbermann, Paul Sciarra, and Evan Sharp, with Silbermann spending months hand-recruiting the first 5,000 users in person to create the initial user base for the visual bookmarking platform.

Pinterest Organization Structure & Team

Org Chart
4,666 employees · Click a leader to explore their team
4,065 across 12 departments
Chief Executive Officer
Bill Ready
Julia Donnelly — Departments
· 4065 people across 12 depts

Pinterest Financials, Revenue & Market Share

Annual Revenue
$4.14B
+15% vs prior year
YoY Growth
+15%
From $2.58B to $4.14B
Revenue / Employee
$887K
Annual revenue per full-time employee
Revenue Growth
2021
2022
2023
2024
2025
$2.58B
$2.80B
$3.05B
$3.60B
$4.14B
Market Share
Social Media Advertising (Global)
3%
share
Pinterest
3%
Meta
40%
YouTube
22%
TikTok
17%
X (Twitter)
8%
$650B
TAM
$120B
SAM
$4.14B
SOM
Revenue Streams
Advertising98%
Other Revenue2%
Business Units
United States78%
Pinterest's largest and most monetized market, where US users generate significantly higher average revenue per user than international markets, driven by mature advertiser demand and deep retail and e-commerce integration.
International22%
Pinterest's growing international segment spanning Europe, Latin America, and Asia Pacific, where user growth has outpaced the US but ARPU remains a fraction of domestic levels—representing Pinterest's largest monetization growth opportunity.

Pinterest Internal Tools & Processes

Internal Tools
12 departments
Engineering1600 people · 3 roles
Standards & Certifications
10 standards
Compliance frameworks, security audits, and quality certifications this company maintains.
Security
SOC 2 Type II
Certified
Pinterest maintains SOC 2 Type II certification for its advertising platform and user data infrastructure, providing advertisers and enterprise partners with independent assurance that Pinterest's security controls adequately protect campaign data and user information.
Security
ISO 27001
Certified
Pinterest's core platform infrastructure is certified to ISO 27001, demonstrating systematic information security risk management across the systems that store, process, and serve content to Pinterest's 570M+ monthly active users.
Privacy
GDPR
Compliant
Pinterest complies with the EU General Data Protection Regulation through its Ireland-based European entity, providing EU users with data access, deletion, and portability rights and processing European user data under standard contractual clauses.
Privacy
CCPA
Compliant
Pinterest complies with the California Consumer Privacy Act, giving California residents the right to know, delete, and opt out of data sharing, accessible through Pinterest's Privacy Settings and the dedicated "Do Not Sell or Share My Personal Information" controls.
Privacy
COPPA
Compliant
Pinterest requires users to be at least 13 years of age to create an account and restricts data collection and interest-based advertising targeting for users identified as minors, in compliance with the Children's Online Privacy Protection Act.
Security
PCI DSS
Compliant
Pinterest's payment processing for Pinterest Ads billing and any in-app commerce transactions complies with PCI DSS standards, ensuring advertiser and consumer payment card data is handled securely and not stored on Pinterest's own servers.
Accessibility
WCAG 2.1 AA
Compliant
Pinterest's web and mobile applications target WCAG 2.1 Level AA conformance to ensure that users with visual, motor, and cognitive disabilities can access Pinterest's visual discovery platform using screen readers and other assistive technologies.
Regulatory
EU Digital Services Act
Compliant
Pinterest complies with the EU Digital Services Act as a designated Very Large Online Platform, publishing transparency reports on content moderation, algorithmic recommender systems, and advertising data as required by DSA obligations.
Regulatory
DMCA
Compliant
Pinterest operates a DMCA-compliant copyright takedown process allowing rights holders to report infringing pins, with a designated DMCA agent and a repeat infringer policy that removes accounts with multiple copyright violations.
Quality
IAB Brand Safety Standards
Certified
Pinterest is certified under IAB Tech Lab's Brand Safety and Suitability Standards, providing advertisers with third-party validated assurance that Pinterest's ad inventory meets brand safety requirements across its curated visual content environment.

Pinterest Interview Preparation

Interview Prep
Role-specific interview questions and keywords. Select a department, then click any role to prepare.
Engineering· 3 roles

Pinterest Products & Competitors

Product Suite
4 products · select one to explore
Social Media
Platform
Pinterest Ads
Inspire action from the very start of the shopping journey

Pinterest Ads is a visual advertising platform enabling brands to reach Pinterest's 570M+ monthly active users through promoted pins, shopping ads, video pins, and carousel formats at the moment users are actively planning purchases. Pinterest's unique high-intent audience—users who come to Pinterest to plan and discover—delivers stronger purchase intent signals than most social ad platforms.

Use Cases
Running Shopping Ads campaigns with dynamic product catalog feeds to retarget users who have saved competitor products to their boardsLaunching a Promoted Video Pin campaign to drive awareness for a new home decor collection among users actively pinning interior design contentUsing Pinterest's interest and keyword targeting to reach users in the active planning phase of a wedding, home renovation, or seasonal celebration
Pinterest Ads
Key Customers
W
Wayfair
SEP
Sephora
IKEA
IKEA
Competitive Intelligence
VSMeta Ads
THEM

Meta Ads Manager enables advertising across Facebook and Instagram with behavioral, demographic, and interest-based targeting reaching billions of users through image, video, story, and Reels formats.

EDGE

Pinterest users actively seek out products and inspiration with documented purchase intent, while Meta reaches users in passive social browsing mode

VSGoogle Shopping
THEM

Google Shopping Ads appear in Google Search and the Shopping tab when users search for specific products, displaying product images, prices, and retailer information from merchant catalog feeds.

EDGE

Pinterest captures shoppers earlier in the inspiration and discovery phase before they have a specific product in mind, complementing Google's bottom-funnel search intent

VSTikTok Ads
THEM

TikTok Ads delivers short-form video advertising to TikTok's predominantly Gen Z and millennial user base through in-feed ads, branded hashtag challenges, and TopView placements.

EDGE

Pinterest's evergreen content format means ads remain discoverable for months through organic pin saves, unlike TikTok's ephemeral feed where ads vanish immediately

Related Companies

Reddit logo
Reddit
Social Media
Reddit is a social news aggregation, content rating, and discussion platform where registered users submit content—links, text posts, images, and videos—organized into interest-based communities called subreddits. Founded in 2005 and going public in 2024, Reddit serves over 100,000 active communities and more than 100 million daily active users globally, generating revenue primarily through advertising and data licensing.
Snap logo
Snap
Social Media
Snap Inc. is the creator of Snapchat, a visual messaging platform with 450M+ daily active users, and Spectacles, its augmented reality smart glasses. The company generates revenue primarily through advertising on Snapchat, while investing heavily in augmented reality technology for both consumer and enterprise applications.