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Roblox
Gaming / Metaverse Platform

Roblox Company Overview

Roblox logo

Roblox

● Active
Gaming / Metaverse Platform · San Mateo, California, USA · Est. 2004
gamingmetaverseUGCcreator platformvirtual economyRobuximmersive experiencesyouth entertainment↗ Website
~$18B (public, NYSE: RBLX)
Valuation
$4.4B
Revenue
3k+
Employees
2004
Founded

Roblox is a global online platform where millions of people come together to imagine, create, and share experiences in immersive 3D worlds. Built on a user-generated content model, Roblox enables creators to build and monetize games, experiences, and virtual items using the Roblox Studio development environment and Robux virtual currency. With over 88 million daily active users and 4 million+ active creators, Roblox has become one of the most visited entertainment platforms for the under-17 demographic worldwide.

Recent Press
5 items
milestone·2025-11-08
Roblox Surpasses 88 Million Daily Active Users
Roblox reported 88 million daily active users in its Q3 2025 earnings, marking a 22% year-over-year increase driven by continued international expansion in Asia-Pacific and Latin America and growth in the 17+ user demographic.
product·2025-09-23
Roblox Launches AI Generative Tools for Creators in Studio
Roblox released generative AI tools inside Roblox Studio that allow creators to generate 3D models, textures, and scripts from text prompts, dramatically lowering the barrier to entry for new game developers.
partnership·2025-07-14
Roblox Partners with Shopify to Enable Real-World Product Sales in Experiences
Roblox announced a commerce integration with Shopify allowing creators and brands to sell real physical products directly from within Roblox experiences, merging virtual engagement with real-world commerce.
product·2025-06-02
Roblox Expands DevEx Program with Higher Payout Rates for Top Creators
Roblox increased Developer Exchange payout rates for qualifying creators, with top developers now able to convert Robux at an improved rate, resulting in several creators earning over $1 million USD in a single year.
product·2025-04-17
Roblox Announces Spatial Audio and Realistic Physics Engine Upgrade
Roblox unveiled major platform infrastructure upgrades including spatial audio support and a new physics simulation engine, enabling developers to create significantly more realistic and immersive experiences.
Company History
10 milestones
David Baszucki and Erik Cassel founded Roblox Corporation in San Mateo, California, with a vision to build an immersive platform where anyone could create and share 3D experiences.

Roblox Organization Structure & Team

Org Chart
2,500 employees · Click a leader to explore their team
2,350 across 10 departments
Chief Executive Officer
David Baszucki
Michael Guthrie — Departments
· 2350 people across 10 depts

Roblox Financials, Revenue & Market Share

Annual Revenue
$4.4B
+22% vs prior year
YoY Growth
+22%
From $1.9B to $4.4B
Revenue / Employee
$444K
Annual revenue per full-time employee
Revenue Growth
2021
2022
2023
2024
2025
$1.9B
$2.2B
$2.9B
$3.6B
$4.4B
Market Share
User-Generated Gaming & Virtual World Platforms
45%
share
Roblox
45%
Minecraft (Microsoft)
28%
Fortnite Creative
15%
VRChat
5%
Others
7%
$25B
TAM
$8B
SAM
$4B
SOM
Revenue Streams
Robux Virtual Currency72%
Roblox Premium Subscriptions14%
Brand Partnerships & Advertising10%
Education & Licensing4%
Business Units
Consumer Platform72%
Core gaming and social platform with 88M+ DAU playing user-generated 3D experiences built in Roblox Studio.
Creator Economy (DevEx)14%
Developer exchange program enabling 13M+ creators to earn and cash out real money from Roblox experiences.
Brand & Advertising10%
Immersive ads, brand activations, and sponsored virtual experiences for consumer brands targeting Gen Z.
Roblox Education4%
STEM education platform leveraging Roblox Studio for coding and 3D design curricula.

Roblox Internal Tools & Processes

Internal Tools
10 departments
Engineering & Infrastructure700 people · 3 roles
Standards & Certifications
10 standards
Compliance frameworks, security audits, and quality certifications this company maintains.
Privacy & Data
COPPA
Compliant
Children's Online Privacy Protection Act compliance as a platform with a large under-13 user base, including parental consent for data collection, restricted advertising targeting for children, and age verification.
Privacy & Data
GDPR
Compliant
EU General Data Protection Regulation compliance including age-appropriate design requirements, parental consent mechanisms, and restricted data processing for European users under 16.
Privacy & Data
CCPA
Compliant
California Consumer Privacy Act compliance including opt-out mechanisms, consumer rights portal, and disclosures for California residents, with enhanced protections for users under 16.
Security & Compliance
SOC 2 Type II
Certified
Annual SOC 2 Type II audit covering Security and Availability for Roblox platform infrastructure handling game data, virtual currency transactions, and user information.
Payment Security
PCI DSS Level 1
Certified
Payment Card Industry Data Security Standard Level 1 certification for Robux purchase processing and real-money transactions through the platform.
Regulatory
UK Age Appropriate Design Code
Compliant
Compliance with the UK Information Commissioner's Office Children's Code requiring age-appropriate design, privacy by default, and minimal data collection for child users.
Regulatory
DSA (EU Digital Services Act)
Compliant
EU Digital Services Act compliance as a very large online platform, including content moderation transparency, algorithmic recommendation disclosures, and annual risk assessments.
Security & Compliance
ISO 27001
Certified
Information Security Management System certification covering Roblox infrastructure, development practices, and data handling.
Legal & Content
DMCA Safe Harbor
Active
Digital Millennium Copyright Act safe harbor maintained through creator IP policies, DMCA takedown workflows, and proactive content ID systems for user-generated experiences.
Accessibility
WCAG 2.1 AA
Compliant
Web Content Accessibility Guidelines 2.1 Level AA compliance across Roblox web, desktop, and mobile interfaces including accessible chat, navigation, and creator tools.

Roblox Interview Preparation

Interview Prep
Role-specific interview questions and keywords. Select a department, then click any role to prepare.
Engineering & Infrastructure· 3 roles

Roblox Products & Competitors

Product Suite
5 products · select one to explore
Gaming / Metaverse Platform
Roblox Platform
Play, create, and connect

The core Roblox consumer platform available on iOS, Android, PC, Mac, and Xbox that gives users access to millions of user-generated games, social spaces, and virtual experiences, with communication features, avatar customization, and parental controls.

Use Cases
A 10-year-old spending a Saturday afternoon playing Adopt Me on the Roblox Platform with friends from school, adopting virtual pets and trading rare items in a social multiplayer environment that is free to join and accessible on any deviceA teenager using the Roblox Platform to play a variety of user-created games including a battle royale, a roleplay life sim, and a tycoon builder over a single session, sampling different genres without paying entry fees or downloading separate gamesA parent allowing their child to use the Roblox Platform because of its built-in parental controls, account restrictions for under-13 users, and chat filtering that limits exposure to inappropriate content compared to open social media platforms
No image
Key Customers
KDS
Children and teenagers
ADL
Adult gamers
SCH
Schools
BRD
Brand partners
Competitive Intelligence
VSFortnite
THEM

Epic Games' battle royale and social gaming platform with a massive young adult player base, live events, and a thriving creator economy through Fortnite Creative

EDGE

Roblox's user-generated content model provides near-infinite game variety vs. Fortnite's single-developer content requiring Epic's internal team to sustain engagement

VSMinecraft
THEM

Microsoft's sandbox survival and creative building game with hundreds of millions of players across all platforms, driven by user creativity and a massive modding community

EDGE

Roblox's social features, avatar economy, and multiplayer-native design vs. Minecraft's primarily single-player-origin experience that added multiplayer later

VSPUBG Mobile
THEM

Tencent's mobile version of the PlayerUnknown's Battlegrounds battle royale game, one of the most downloaded mobile games globally with a core competitive shooter audience

EDGE

Cross-platform PC/mobile/console creation and play vs. PUBG's single-genre battle royale that limits platform breadth and creator opportunities

VSMeta Horizon Worlds
THEM

Meta's social VR and desktop metaverse platform for user-generated experiences, struggling to attract and retain active users despite significant Meta investment

EDGE

Roblox's established 70M+ DAU vs. Horizon Worlds's much smaller user base demonstrating that Roblox has already solved the social platform cold-start problem