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Xiaomi
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Xiaomi Company Overview

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Xiaomi

● Active
Hardware · Beijing, China · Est. 2010
Consumer ElectronicsHardwareMobileIoTAI↗ Website
$49B
Valuation
$43.0B
Revenue
35k+
Employees
2010
Founded

Xiaomi Corporation is a Chinese multinational technology company headquartered in Beijing that designs, develops, and sells smartphones, consumer electronics, and home appliances. Founded in 2010 by Lei Jun, Xiaomi has grown into one of the world's largest smartphone manufacturers, operating in over 100 countries with a vertically integrated AIoT (AI + Internet of Things) ecosystem.

Recent Press
5 items
Press Release·2026-03-25
Xiaomi Posts Record 2025 Revenue of RMB 457.3 Billion, Up 25% Year-Over-Year
Xiaomi reported record annual revenue of RMB 457.3 billion in 2025 with adjusted net profit up 44% to RMB 39.2 billion, driven by EV growth and smartphone market expansion.
Press Release·2026-03-25
Xiaomi EV Business Achieves First Annual Profit with 411,000 Vehicles Delivered in 2025
Xiaomi's EV division delivered 411,082 vehicles in 2025 (+200% YoY), with EV and AI revenue surging 224% to RMB 106.1 billion, and posted its first-ever annual operating profit of RMB 900 million.
Press Release·2026-01-05
Xiaomi Targets 550,000 EV Deliveries in 2026 and Plans RMB 200 Billion R&D Investment
Xiaomi set a 2026 EV delivery target of 550,000 vehicles and announced plans to invest over RMB 200 billion (~$29 billion) in R&D over the next five years to accelerate AI and EV technology development.
Press Release·2025-11-15
Xiaomi Q3 2025 Sets Record Revenue and Profit Amid Rising R&D Costs
Xiaomi's Q3 2025 earnings call highlighted record revenue and adjusted net profit, with cost pressures from scaling EV production offset by strong smartphone and IoT segment performance.
Product Launch·2025-07-01
Xiaomi Launches SU7 Ultra and YU7 SUV to Expand Electric Vehicle Lineup
Xiaomi introduced the luxury SU7 Ultra in February 2025 and the YU7 SUV in July 2025, expanding its EV portfolio across performance and SUV segments as it scales production capacity.
Company History
9 milestones
Lei Jun and six co-founders established Xiaomi in Beijing, initially focused on developing MIUI, a custom Android ROM with a passionate online community.

Xiaomi Organization Structure & Team

Org Chart
35,000 employees · Click a leader to explore their team
33,420 across 12 departments
Chief Executive Officer
Lei Jun
Lin Bin — Departments
· 33420 people across 12 depts

Xiaomi Financials, Revenue & Market Share

Annual Revenue
$43.0B
+13% vs prior year
YoY Growth
+13%
From $32.8B to $43.0B
Revenue / Employee
$8M
Annual revenue per full-time employee
Revenue Growth
2021
2022
2023
2024
2025
$32.8B
$28.5B
$33.1B
$37.9B
$43.0B
Market Share
Global Smartphone Market
13%
share
Xiaomi
13%
Samsung
20%
Apple
18%
OPPO/OnePlus
9%
vivo
9%
$2.2T
TAM
$395.2B
SAM
$39.5B
SOM
Revenue Streams
Core Products/Services70%
Value-Added Services20%
Other Revenue10%
Business Units
Core Business70%
Primary product and service delivery
Growth Initiatives20%
New markets and product expansion
Corporate & Admin10%
Central functions and shared services

Xiaomi Internal Tools & Processes

Internal Tools
12 departments
Smartphone Engineering5000 people · 3 roles
Standards & Certifications
10 standards
Compliance frameworks, security audits, and quality certifications this company maintains.
Quality
ISO 9001
Certified
Xiaomi's manufacturing operations are ISO 9001 certified, ensuring consistent quality management systems across its smartphone, IoT device, and electric vehicle production facilities.
Environmental
ISO 14001
Certified
Xiaomi holds ISO 14001 environmental management certification, supporting its commitment to reducing carbon emissions across its global supply chain and device manufacturing operations.
Security
ISO 27001
Certified
Xiaomi's data and cloud infrastructure is ISO 27001 certified, protecting user data from 700+ million HyperOS monthly active users against information security threats.
Regulatory
CE Marking
Certified
All Xiaomi consumer electronics sold in the European Union carry CE marking, confirming compliance with EU health, safety, and environmental protection standards.
Regulatory
FCC Certification
Certified
Xiaomi's smartphones and IoT devices sold in the United States are FCC certified, ensuring compliance with electromagnetic compatibility and radio frequency emission regulations.
Privacy
GDPR
Compliant
Xiaomi is GDPR compliant for its European user base, with data minimization principles and user consent mechanisms built into HyperOS and the Mi Home platform.
Regulatory
BIS Certification
Certified
Xiaomi's smartphones and electronics sold in India are BIS (Bureau of Indian Standards) certified, enabling lawful distribution through Xiaomi's extensive Indian retail and e-commerce network.
Safety
ISO 45001
Certified
Xiaomi's manufacturing and logistics operations maintain ISO 45001 occupational health and safety certification, protecting workers across its global supply chain and partner factories.
Environmental
RoHS
Compliant
Xiaomi complies with the EU Restriction of Hazardous Substances Directive across its smartphone, tablet, IoT, and wearable product lines, ensuring that all electronics sold in European markets are free from restricted hazardous materials including lead, mercury, and cadmium.
Environmental
ISO 50001
Certified
Xiaomi holds ISO 50001 energy management certification at its manufacturing facilities, supporting its carbon neutrality goals by systematically reducing energy consumption in the production of smartphones, home appliances, and IoT devices across its global manufacturing network.

Xiaomi Interview Preparation

Interview Prep
Role-specific interview questions and keywords. Select a department, then click any role to prepare.
Smartphone Engineering· 3 roles

Xiaomi Products & Competitors

Product Suite
6 products · select one to explore
Hardware
Mobile Computer
Xiaomi 15 Series
Photography Reimagined with Leica

The Xiaomi 15 Series is Xiaomi's flagship smartphone lineup co-engineered with Leica, featuring Snapdragon 8 Elite processors and professional-grade camera systems. It targets photography enthusiasts and power users seeking flagship Android performance at competitive pricing versus Samsung and Apple.

Use Cases
Mobile photography and videography for content creatorsHigh-performance gaming on flagship Android hardwareProfessional productivity with Xiaomi HyperOS AI features
Xiaomi 15 Series
Key Customers
XF
Xiaomi Fan (CN)
TE
Tech Enthusiast
LF
Leica Fan
Competitive Intelligence
VSSamsung Galaxy S25
THEM

The Samsung Galaxy S25 is Samsung's flagship Android smartphone featuring the Snapdragon 8 Elite chip, Galaxy AI features, and a versatile triple-camera system targeting premium smartphone buyers.

EDGE

Lower price point with comparable flagship camera hardware

VSApple iPhone 16
THEM

Apple iPhone 16 is Apple's latest flagship smartphone featuring the A18 chip, Camera Control hardware button, and Apple Intelligence integration for consumers and professionals seeking a premium mobile device.

EDGE

Faster charging (90W) and more open Android ecosystem

VSGoogle Pixel 9
THEM

The Google Pixel 9 is Google's latest flagship Android smartphone featuring the Tensor G4 chip, advanced computational photography, and integrated Gemini AI features for consumers and prosumers.

EDGE

Leica co-engineered optics vs Google computational photography

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