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Zebra Technologies
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Zebra Technologies Company Overview

Zebra Technologies logo

Zebra Technologies

● Active
Computer hardware · Lincolnshire, Illinois, USA · Est. 1969
Barcode ScanningRFIDMobile ComputingSupply ChainIoT↗ Website
$10B
Valuation
$5.4B
Revenue
11k+
Employees
1969
Founded

Zebra Technologies is a global enterprise technology company that designs and delivers hardware, software, and services enabling organizations to digitize and automate frontline operations. Serving over 80% of the Fortune 500, their solutions—spanning mobile computers, barcode scanners, RFID, label printers, machine vision, and AI-powered software—give businesses real-time operational visibility across retail, manufacturing, healthcare, and transportation & logistics.

Recent Press
5 items
Press Release·2026-02-12
Zebra Technologies Announces Fourth-Quarter and Full-Year 2025 Results
Zebra reported full-year 2025 revenue of $5.4B, up 8.3% YoY, with Q4 net sales of $1.475B up 10.6%, and the board approved an additional $1B share repurchase authorization.
Press Release·2026-01-15
GreyOrange and Zebra Launch Real-Time Store Inventory Intelligence Solution
Zebra partnered with GreyOrange to deliver an AI-driven real-time inventory intelligence solution that combines RFID tracking with autonomous mobile robots to eliminate out-of-stock events at retail.
Press Release·2025-12-23
Zebra Technologies Cites 2026 Industry Trends for the Era of Intelligent Operations
Zebra identified AI-powered automation, real-time inventory intelligence, and autonomous mobile robotics as the defining operational trends shaping manufacturing, retail, logistics, and healthcare in 2026.
Acquisition·2025-08-01
Zebra Completes $1.3B Acquisition of Elo Touch Solutions
Zebra finalized its acquisition of Elo Touch Solutions, expanding its portfolio with touchscreen technology, point-of-sale systems, and self-service kiosk solutions for retail, hospitality, and healthcare.
Acquisition·2025-06-10
Zebra Acquires Photoneo for $62M to Accelerate Machine Vision Portfolio
Zebra acquired Photoneo, a leader in 3D machine vision and AI-powered inspection technology, strengthening its automation and quality-control capabilities for manufacturing and logistics customers.
Company History
10 milestones
Engineers Edward Kaplan and Gerhard Cless each invested $500 to co-found the company, initially building high-speed electromechanical products.

Zebra Technologies Organization Structure & Team

Org Chart
10,500 employees · Click a leader to explore their team
10,080 across 13 departments
Chief Executive Officer
Bill Burns
Nathan Winters — Departments
· 10080 people across 13 depts

Zebra Technologies Financials, Revenue & Market Share

Annual Revenue
$5.4B
+8.3% vs prior year
YoY Growth
+8.3%
From $5.6B to $5.4B
Revenue / Employee
$514K
Annual revenue per full-time employee
Revenue Growth
2021
2022
2023
2024
2025
$5.6B
$5.8B
$4.4B
$5.0B
$5.4B
Market Share
Enterprise Mobile Computing & Barcode
34%
share
Zebra Technologies
34%
Honeywell
24%
Datalogic
12%
Cognex
10%
Others
20%
$65B
TAM
$28B
SAM
$5.4B
SOM
Revenue Streams
Hardware68%
Software & Services20%
Supplies12%
Business Units
Connected Frontline (EVM)65%
Enterprise Visibility & Mobility segment covering mobile computers, wearables, and software for retail, warehousing, and field operations.
Asset Visibility & Automation (AIT)35%
Asset Intelligence & Tracking segment covering barcode scanners, RFID, machine vision, and printing solutions for manufacturing and logistics.

Zebra Technologies Internal Tools & Processes

Internal Tools
13 departments
Engineering2500 people · 4 roles
Standards & Certifications
10 standards
Compliance frameworks, security audits, and quality certifications this company maintains.
Quality
ISO 9001
Certified
Zebra maintains ISO 9001 Quality Management System certification across its global manufacturing operations to ensure consistent product quality in printers and scanners.
Environmental
ISO 14001
Certified
Zebra holds ISO 14001 Environmental Management certification, supporting its commitment to sustainable manufacturing and reducing the environmental impact of hardware production.
Safety
ISO 45001
Certified
Zebra's manufacturing facilities are certified under ISO 45001, demonstrating occupational health and safety management for employees in hardware production environments.
Accessibility
Section 508
Compliant
Zebra products and software comply with Section 508 accessibility standards, enabling use by government agencies and ensuring equal access for users with disabilities.
Regulatory
FCC Part 15
Compliant
All Zebra wireless devices — including mobile computers, barcode scanners, and RFID readers — carry FCC Part 15 certification for radio frequency emissions compliance in the US.
Regulatory
CE Marking
Compliant
Zebra products sold in the European Economic Area carry CE marking, confirming conformity with EU health, safety, and environmental protection directives.
Environmental
REACH
Compliant
Zebra complies with EU REACH regulations governing chemicals in products, ensuring its hardware components and supplies meet European chemical safety requirements.
Environmental
RoHS
Compliant
Zebra's hardware products comply with RoHS directives, restricting the use of hazardous substances such as lead and mercury in electronic equipment sold globally.
Safety
UL Listed
Certified
Zebra's printers and power accessories are UL Listed, confirming they meet North American electrical safety standards for enterprise and industrial environments.
Privacy
HIPAA
Compliant
Zebra's healthcare mobile computers and software solutions are designed to support HIPAA-compliant workflows, protecting patient data in clinical and hospital settings.

Zebra Technologies Interview Preparation

Interview Prep
Role-specific interview questions and keywords. Select a department, then click any role to prepare.
Engineering· 4 roles

Zebra Technologies Products & Competitors

Product Suite
42 products · select one to explore
Computer hardware
Mobile Computer
TC73 Touch Computer
The enterprise Android workhorse for retail and T&L

The TC73 is a 5G-capable Android enterprise handheld built for retail associates and supply chain workers who need fast barcode scanning and cellular connectivity. It runs Zebra Mobility DNA for zero-touch staging, device lockdown, and real-time analytics.

Use Cases
Retail in-aisle inventory lookup and price checkingWarehouse order picking with voice-directed workflowsCurbside pickup and contactless payment processing
TC73 Touch Computer
Key Customers
IF
Iceland Foods
LP
Logistics Plus
SP
Singapore Post
Competitive Intelligence
VSHoneywell CT45
THEM

The Honeywell CT45 is a rugged Android mobile computer designed for warehouse, retail, and field service workers needing a durable device with integrated scanning and all-day battery life.

EDGE

Native Mobility DNA integration without third-party MDM overhead

VSDatalogic Memor 20
THEM

The Datalogic Memor 20 is a compact Android enterprise mobile computer designed for retail and logistics workflows, offering barcode scanning, wireless connectivity, and a small form factor for one-handed use.

EDGE

Larger battery and MIL-STD-810H certification for harsher warehouse environments

VSUnitech EA630
THEM

The Unitech EA630 is a rugged Android enterprise mobile computer designed for logistics and warehouse workers, featuring a built-in barcode scanner, long battery life, and multiple wireless connectivity options.

EDGE

LifeGuard security updates guaranteed for 10 years extending device ROI