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ActiveCampaign
Software

ActiveCampaign Company Overview

ActiveCampaign logo

ActiveCampaign

● Active
Software · Chicago, Illinois · Est. 2003
Marketing AutomationCRMEmail MarketingSaaSSMB↗ Website
$3.0B
Valuation
$340M
Revenue
1k+
Employees
2003
Founded

ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, CRM, and sales automation for 180,000+ small and mid-market businesses across 170 countries. Founded in 2003, it enables companies to create personalized customer journeys through behavior-based triggers across email, SMS, and site messaging channels.

Recent Press
5 items
Acquisition·2026-02-03
ActiveCampaign Acquires Feedback Intelligence to Advance AI Evaluation Capabilities
ActiveCampaign acquired Feedback Intelligence, an AI evaluation and analytics platform, in February 2026 to accelerate the evolution of its Active Intelligence system with advanced AI performance measurement tools.
Partnership·2025-11-15
ActiveCampaign Launches First Autonomous Marketing Connector for Anthropic's Claude
ActiveCampaign launched the first autonomous marketing connector for Anthropic's Claude, enabling Claude users to access ActiveCampaign's full marketing automation capabilities through natural language conversations.
Product Launch·2025-10-21
ActiveCampaign Opens AI Access to All Customers With New Agents and Remote MCP
ActiveCampaign announced that Active Intelligence — its suite of autonomous marketing AI — is now available to all customers, alongside new AI agents and remote MCP capabilities that connect external data and automate multi-step marketing workflows.
Product Launch·2025-05-15
ActiveCampaign Launches Active Intelligence AI Platform with Autonomous Marketing Agents
ActiveCampaign introduced Active Intelligence in May 2025, an autonomous marketing platform powered by billions of data points and over a dozen specialized AI agents, opening access to all customer plans by October 2025.
Partnership·2025-04-29
ActiveCampaign Partners with Wix for Integrated Marketing Automation for Multi-Location Businesses
ActiveCampaign and Wix announced an integrated partnership in April 2025 to unify website and marketing automation for businesses, franchises, and multi-location operators, streamlining the marketing tech stack.
Company History
9 milestones
Jason VandeBoom founded ActiveCampaign in Chicago as a consulting and software company, initially offering desktop software for email marketing before pivoting to a cloud SaaS model targeting small businesses.

ActiveCampaign Organization Structure & Team

Org Chart
1,000 employees · Click a leader to explore their team
1,145 across 12 departments
Chief Executive Officer
Jason VandeBoom
Sarah Spicer — Departments
· 1145 people across 12 depts

ActiveCampaign Financials, Revenue & Market Share

Annual Revenue
$340M
+20% vs prior year
YoY Growth
+20%
From $165M to $340M
Revenue / Employee
$340K
Annual revenue per full-time employee
Revenue Growth
2021
2022
2023
2024
2025
$165M
$220M
$265M
$300M
$340M
Market Share
SMB Marketing Automation & CRM Market
8%
share
ActiveCampaign
8%
HubSpot
28%
Mailchimp
20%
Klaviyo
12%
Salesforce Pardot
10%
$25B
TAM
$8B
SAM
$600M
SOM
Revenue Streams
Subscription Revenue95%
Professional Services5%
Business Units
Marketing Automation & Email70%
Core email marketing and automation subscription revenue from SMB and mid-market customers
CRM & Sales Automation20%
Sales CRM and pipeline automation add-on revenue from customers who upgrade beyond email-only plans
SMS & Other Channels10%
SMS marketing, transactional email, and WhatsApp messaging channel add-on revenue

ActiveCampaign Internal Tools & Processes

Internal Tools
12 departments
Engineering330 people · 3 roles
Standards & Certifications
10 standards
Compliance frameworks, security audits, and quality certifications this company maintains.
Security
SOC 2 Type II
Certified
ActiveCampaign maintains SOC 2 Type II certification across its marketing automation and CRM platform, providing enterprise customers with independent assurance that contact data, campaign content, and behavioral data are protected with audited security controls.
Privacy
GDPR
Compliant
ActiveCampaign is GDPR compliant with EU data processing agreements, data residency in the EU (Frankfurt data center), and tools for contact consent management and data subject request handling that 180,000+ customers rely on for GDPR-compliant email marketing.
Privacy
CCPA
Compliant
ActiveCampaign supports CCPA compliance by providing contact data deletion, opt-out management, and data subject request workflows for California-based businesses using ActiveCampaign to market to California residents.
Regulatory
CASL
Compliant
ActiveCampaign is compliant with Canada's Anti-Spam Legislation (CASL), providing opt-in consent collection, unsubscribe management, and email marketing audit trails that Canadian businesses need to comply with the strictest commercial email law in North America.
Regulatory
TCPA
Compliant
ActiveCampaign's SMS marketing features comply with TCPA regulations, including double opt-in consent collection, automated opt-out management, and sending time restrictions that protect customers from litigation risk when running SMS marketing campaigns.
Security
ISO 27001
Certified
ActiveCampaign holds ISO 27001 certification for its information security management system, covering the cloud infrastructure that stores contact records, campaign content, and behavioral data for 180,000 business customers across 170 countries.
Regulatory
CAN-SPAM
Compliant
ActiveCampaign enforces CAN-SPAM compliance across its email marketing platform by requiring physical mailing addresses, providing one-click unsubscribe, and suppressing opted-out contacts within 10 business days for all customers sending commercial email.
Privacy
HIPAA
Compliant
ActiveCampaign supports HIPAA-compliant email marketing deployments for healthcare customers with Business Associate Agreements, enabling healthcare providers to communicate with patients about appointments, wellness programs, and health information.
Security
PCI DSS SAQ-A
Certified
ActiveCampaign's e-commerce integrations maintain PCI DSS SAQ-A compliance for payment link handling, ensuring that merchants using ActiveCampaign for cart abandonment and purchase follow-up emails do not expose cardholder data within the marketing platform.
Privacy
Privacy Shield (successor frameworks)
Compliant
ActiveCampaign participates in the EU-US Data Privacy Framework and Swiss-US Data Privacy Framework, providing a legal mechanism for transferring contact and behavioral data from European customers' marketing campaigns to ActiveCampaign's US infrastructure.

ActiveCampaign Interview Preparation

Interview Prep
Role-specific interview questions and keywords. Select a department, then click any role to prepare.
Engineering· 3 roles

ActiveCampaign Products & Competitors

Product Suite
5 products · select one to explore
Software
CRM
Sales CRM & Pipeline Automation
Close more deals with less manual work

ActiveCampaign CRM is a sales automation platform that connects marketing engagement data (email opens, site visits, form fills) directly to sales pipeline management, enabling sales reps to prioritize outreach based on prospect behavior signals. It automates lead assignment, deal stage progression, and follow-up task creation so small sales teams can operate with the efficiency of a larger team.

Use Cases
Automated Lead Assignment Based on Marketing Engagement ScoresDeal Stage Progression Triggers Tied to Email Click BehaviorSales Follow-Up Task Automation for SMB Sales Teams of 5–20 Reps
Sales CRM & Pipeline Automation
Key Customers
CA
Canva
HO
Hootsuite
TC
Tailwind CSS
Competitive Intelligence
VSHubSpot CRM
THEM

HubSpot CRM is a free customer relationship management platform used by businesses of all sizes to track contacts, manage deals, and coordinate sales, marketing, and customer service activities.

EDGE

Marketing and sales data unified in one platform without separate tool integration

VSPipedrive
THEM

Pipedrive is a sales-focused CRM designed for small and medium-sized sales teams, offering a visual pipeline interface, activity reminders, email integration, and AI-powered sales assistants to help sales reps manage deals and close more business.

EDGE

Built-in marketing automation eliminates need for a separate email marketing tool

VSZoho CRM
THEM

Zoho CRM is a cloud-based customer relationship management platform used by small and mid-size businesses for sales pipeline management, contact tracking, workflow automation, and multichannel customer engagement.

EDGE

Superior automation depth for nurturing cold leads through long B2B sales cycles

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