Get Started Free
HomeAnalyticsAmplitude
Amplitude logo
Amplitude
Analytics

Amplitude Company Overview

Amplitude logo

Amplitude

● Active
Analytics · San Francisco, CA · Est. 2012
Product AnalyticsSaaSDataGrowth↗ Website
$1.2B
Valuation
$316M
Revenue
680
Employees
2012
Founded

Amplitude is a digital analytics platform that helps product, data, and growth teams understand user behavior, measure the impact of product changes, and make data-driven decisions to build better digital products. Serving over 3,000 paying customers including Walmart, PayPal, and Under Armour, Amplitude provides self-serve analytics, behavioral cohorts, and experimentation capabilities that enable organizations to connect product investments to business outcomes.

Company History
8 milestones
Amplitude was co-founded by Spenser Skates and Curtis Liu, former MIT graduates who pivoted from a voice recognition startup to build a behavioral analytics platform after struggling to understand why users were not engaging with their previous product.

Amplitude Organization Structure & Team

Org Chart
680 employees · Click a leader to explore their team
800 across 12 departments
Chief Executive Officer
Spenser Skates
Andrew Casey — Departments
· 800 people across 12 depts

Amplitude Financials, Revenue & Market Share

Annual Revenue
$316M
+10% vs prior year
YoY Growth
+10%
From $167M to $316M
Revenue / Employee
$465K
Annual revenue per full-time employee
Revenue Growth
2021
2022
2023
2024
2025
$167M
$261M
$298M
$316M
$316M
Market Share
Product Analytics
32%
share
Amplitude
32%
Mixpanel
22%
Google Analytics 4
20%
Heap
12%
Others
14%
$28B
TAM
$8B
SAM
$316M
SOM
Revenue Streams
Subscription License91%
Professional Services6%
Marketplace & Add-ons3%
Business Units
Analytics & Experimentation78%
Core product analytics platform including Amplitude Analytics, Amplitude Experiment, and Session Replay providing behavioral event analysis, A/B testing, and session recording for product teams.
Data Platform22%
Amplitude CDP and Amplitude Data products providing customer data collection, identity resolution, tracking plan governance, and data activation to marketing and data warehouse destinations.

Amplitude Internal Tools & Processes

Internal Tools
12 departments
Engineering240 people · 3 roles
Standards & Certifications
10 standards
Compliance frameworks, security audits, and quality certifications this company maintains.
Security
SOC 2 Type II
Certified
Amplitude maintains SOC 2 Type II certification covering the security, availability, and confidentiality of the Amplitude Analytics platform, ensuring enterprise customers that behavioral event data and user identity information is handled with rigorous security controls and independent audit validation.
Security
ISO 27001
Certified
Amplitude holds ISO 27001 certification for its information security management systems, providing internationally recognized assurance that the processes governing Amplitude platform security, data access, and incident response meet the ISO standard.
Privacy
GDPR
Compliant
Amplitude is compliant with the EU General Data Protection Regulation, providing EU data residency options, signed data processing agreements, and user-level data deletion APIs that enable customers to fulfill data subject rights requests for behavioral data collected via Amplitude SDKs.
Privacy
CCPA
Compliant
Amplitude supports California Consumer Privacy Act compliance for its customers by providing APIs to suppress and delete user-level behavioral event data, enabling product teams to honor opt-out and deletion requests from California residents whose data is tracked in Amplitude.
Privacy
HIPAA
Compliant
Amplitude offers HIPAA-compliant configurations for healthcare customers that need to track product analytics without exposing protected health information, including data masking, IP anonymization, and BAA execution for enterprise accounts in healthcare and digital health sectors.
Regulatory
PCI DSS
Compliant
Amplitude supports PCI DSS compliance for e-commerce and fintech customers by providing configuration options to exclude payment card data fields from event tracking and ensuring that Amplitude SDK instrumentation does not capture raw cardholder data in analytics events.
Privacy
Privacy Shield
Compliant
Amplitude participates in the EU-US Data Privacy Framework, providing a legal mechanism for transferring behavioral event data from European users to Amplitude US infrastructure in compliance with EU cross-border data transfer requirements under GDPR.
Security
CSA STAR Level 1
Certified
Amplitude has completed CSA STAR Level 1 self-assessment, publishing its cloud security posture through the CSA registry to provide enterprise procurement and security teams with transparent documentation of Amplitude security controls and cloud risk management practices.
Accessibility
WCAG 2.1 AA
Compliant
Amplitude is committed to WCAG 2.1 AA accessibility standards for the Amplitude Analytics platform, ensuring that product managers and data analysts with disabilities can access charts, funnels, cohort builders, and dashboards using screen readers and keyboard navigation.
Security
ISO 27017
Certified
Amplitude is certified under ISO 27017, the cloud-specific information security controls standard, ensuring that additional safeguards appropriate for a multi-tenant SaaS analytics platform are implemented to protect the behavioral event data of thousands of enterprise customers.

Amplitude Interview Preparation

Interview Prep
Role-specific interview questions and keywords. Select a department, then click any role to prepare.
Engineering· 3 roles

Amplitude Products & Competitors

Product Suite
5 products · select one to explore
Analytics
Analytics
Amplitude Analytics
The most powerful product analytics platform

Amplitude Analytics is a behavioral analytics platform that enables product teams to track user events, build conversion funnels, analyze retention cohorts, and understand the customer journey from first touch to long-term engagement. Product managers, data analysts, and growth engineers at over 3,000 companies use Amplitude to answer questions about what users do in their products and why, without writing SQL.

Use Cases
Building a user acquisition funnel in Amplitude to identify where new mobile app users drop off before completing onboardingCreating a behavioral cohort of users who completed a specific feature within 7 days of signup and comparing their 90-day retention against all usersUsing Amplitude Pathfinder to discover unexpected user navigation patterns leading to high-value conversion events
No image
Key Customers
WMT
Walmart
PYPL
PayPal
UAA
Under Armour
Competitive Intelligence
VSMixpanel
THEM

Mixpanel is a product analytics platform that tracks user interactions with web and mobile applications, offering event-based analysis, funnel reporting, and A/B testing for product and growth teams.

EDGE

Amplitude offers more powerful behavioral cohort analysis and native experimentation capabilities in a single integrated product analytics platform

VSGoogle Analytics 4
THEM

Google Analytics 4 is Google free web and app analytics platform offering event-based tracking, audience segmentation, and conversion reporting tightly integrated with Google Ads and BigQuery.

EDGE

Amplitude is purpose-built for product teams with deeper user-level behavioral analysis, whereas GA4 is optimized for marketing attribution and ad campaign measurement

VSHeap
THEM

Heap is an analytics platform that automatically captures all user interactions without requiring manual event instrumentation, enabling retroactive analysis of any user behavior from historical data.

EDGE

Amplitude Session Replay and experimentation features create a more complete product intelligence platform beyond just event capture

Related Companies