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Mixpanel
Analytics

Mixpanel Company Overview

Mixpanel logo

Mixpanel

● Active
Analytics · San Francisco, CA · Est. 2009
Product AnalyticsSaaSDataSelf-Serve↗ Website
$865M
Valuation
$115M
Revenue
350
Employees
2009
Founded

Mixpanel is a product analytics platform that helps growth and product teams understand user behavior through event-based tracking, funnel analysis, retention reports, and behavioral segmentation. Serving over 9,000 customers including DocuSign, Yelp, and Lemonade, Mixpanel enables teams to answer product questions in minutes through an intuitive self-serve analytics interface without requiring SQL or data engineering support.

Recent Press
5 items
Acquisition·2025-10-07
Mixpanel Acquires DoubleLoop to Drive Product-to-Revenue Outcomes with AI
Mixpanel acquired DoubleLoop, an AI-powered business value framework platform, to help product and marketing teams identify key growth drivers in seconds.
Press Release·2025-09-02
Mixpanel Appoints Jen Taylor as CEO to Lead Next Chapter of Growth
Mixpanel named Jen Taylor as its new CEO, succeeding Amir Movafaghi who led the company for nine years, to drive the next phase of product analytics innovation.
Product Launch·2025-08-20
Mixpanel Launches Metric Trees to Connect Every KPI to Business Impact
Mixpanel launched Metric Trees, a dynamic in-platform capability that reveals why metrics move and how they connect to business outcomes, enabling proactive strategy over reactive analysis.
Product Launch·2025-06-18
Mixpanel Expands Digital Analytics Platform to Power Continuous Innovation at Scale
Mixpanel announced major platform expansion across session replay, experimentation, metric trees, AI automation, and warehouse integrations to help teams continuously optimize digital experiences.
Company History
8 milestones
Mixpanel was co-founded by Suhail Doshi and Tim Trefren while at Y Combinator, with the vision of building the most powerful self-serve product analytics tool that any product team could use without a data analyst. The company launched with event-based tracking that differed fundamentally from the pageview model of Google Analytics.

Mixpanel Organization Structure & Team

Org Chart
350 employees · Click a leader to explore their team
413 across 12 departments
Chief Executive Officer
Amir Movafaghi
Tim Tully — Departments
· 413 people across 12 depts

Mixpanel Financials, Revenue & Market Share

Annual Revenue
$115M
+8% vs prior year
YoY Growth
+8%
From $68M to $115M
Revenue / Employee
$329K
Annual revenue per full-time employee
Revenue Growth
2021
2022
2023
2024
2025
$68M
$88M
$104M
$115M
$115M
Market Share
Product Analytics
22%
share
Mixpanel
22%
Amplitude
32%
Google Analytics 4
20%
Heap
12%
Others
14%
$28B
TAM
$6B
SAM
$115M
SOM
Revenue Streams
Subscription License94%
Professional Services4%
Marketplace Add-ons2%
Business Units
Self-Serve Analytics55%
Self-service product analytics subscriptions from startup and mid-market companies using Mixpanel Starter and Growth plans to track user behavior, funnels, and retention without dedicated data teams.
Enterprise Analytics45%
Enterprise analytics contracts including Mixpanel Enterprise plan, Warehouse Connectors, and professional services engagements for large organizations requiring advanced governance, SSO, and dedicated support.

Mixpanel Internal Tools & Processes

Internal Tools
12 departments
Engineering130 people · 3 roles
Standards & Certifications
10 standards
Compliance frameworks, security audits, and quality certifications this company maintains.
Security
SOC 2 Type II
Certified
Mixpanel maintains SOC 2 Type II certification covering the security, availability, and confidentiality of its product analytics platform, providing enterprise customers with independent audit validation that behavioral event data and user behavioral records are protected by rigorous security controls.
Security
ISO 27001
Certified
Mixpanel holds ISO 27001 certification for its information security management systems, offering internationally recognized assurance of security governance practices that protect the product analytics data of 9,000+ enterprise and growth-stage customers.
Privacy
GDPR
Compliant
Mixpanel is compliant with the EU General Data Protection Regulation, providing EU data residency options, signed data processing agreements, and user suppression APIs that enable Mixpanel customers to fulfill GDPR data subject rights requests for behavioral event data collected from EU residents.
Privacy
CCPA
Compliant
Mixpanel supports California Consumer Privacy Act compliance for its customers by providing opt-out APIs and data deletion workflows that allow product teams to honor CCPA data subject requests for California users whose behavioral event data is tracked in Mixpanel.
Privacy
HIPAA
Compliant
Mixpanel offers HIPAA-eligible configurations for healthcare and digital health customers that need product analytics without exposing protected health information, including BAA execution and configuration guidance for avoiding PHI capture in Mixpanel event properties.
Regulatory
PCI DSS
Compliant
Mixpanel supports PCI DSS compliance for e-commerce and fintech customers through configuration guidance that prevents payment card data fields from being captured in Mixpanel event properties, ensuring Mixpanel does not become part of the cardholder data environment.
Privacy
Privacy Shield
Compliant
Mixpanel participates in the EU-US Data Privacy Framework, providing a legal mechanism for the cross-border transfer of EU user behavioral event data to Mixpanel US infrastructure in compliance with GDPR cross-border data transfer requirements.
Security
CSA STAR Level 1
Certified
Mixpanel has completed CSA STAR Level 1 self-assessment, publishing its cloud security controls documentation through the CSA registry to give enterprise procurement teams transparent visibility into the Mixpanel security posture during vendor evaluation.
Accessibility
WCAG 2.1 AA
Compliant
Mixpanel is committed to WCAG 2.1 AA accessibility standards for the Mixpanel Analytics platform, ensuring that product managers and data analysts with disabilities can access funnels, cohort builders, and dashboard charts using screen readers and keyboard navigation.
Security
ISO 27017
Certified
Mixpanel is certified under ISO 27017, the cloud-specific security controls standard, ensuring that additional safeguards appropriate for a multi-tenant SaaS analytics platform are implemented to protect the behavioral event data of thousands of paying customers.

Mixpanel Interview Preparation

Interview Prep
Role-specific interview questions and keywords. Select a department, then click any role to prepare.
Engineering· 3 roles

Mixpanel Products & Competitors

Product Suite
5 products · select one to explore
Analytics
Data Platform
Mixpanel Warehouse Connectors
Query your warehouse, visualize in Mixpanel

Mixpanel Warehouse Connectors allow product and data teams to connect Mixpanel directly to their Snowflake, BigQuery, or Redshift data warehouse and run Mixpanel funnel, retention, and flow analyses on warehouse data without re-instrumenting events. Teams use Warehouse Connectors to combine warehouse-stored behavioral data with Mixpanel charting capabilities, enabling product analytics on datasets too large or sensitive to send through the Mixpanel JavaScript SDK.

Use Cases
Connecting Mixpanel to a Snowflake table of historical user events to build funnel analyses on data that predates the Mixpanel SDK implementationUsing Mixpanel Warehouse Connectors to analyze product usage data for B2B enterprise customers stored in BigQuery without exposing it to third-party ingestionRunning Mixpanel retention cohort analysis on warehouse-stored server-side event data that is too sensitive to send through a client-side JavaScript SDK
No image
Key Customers
FIG
Figma
BREX
Brex
LIN
Linear
Competitive Intelligence
VSAmplitude
THEM

Amplitude is a digital analytics platform with native warehouse connectivity through Amplitude CDP and reverse ETL capabilities for syncing behavioral data between the analytics platform and data warehouses.

EDGE

Mixpanel Warehouse Connectors query warehouse data directly without requiring data movement, eliminating the latency and cost of ETL pipelines into Mixpanel storage

VSLooker
THEM

Looker is a business intelligence and analytics platform by Google Cloud that enables data teams to model and explore warehouse data through LookML and share dashboards across organizations.

EDGE

Mixpanel provides product-specific chart types like funnels and retention that BI tools like Looker are difficult to replicate without custom development

VSTableau
THEM

Tableau is a data visualization and business intelligence platform that connects to warehouse and database sources and enables analysts to build interactive dashboards and charts for business reporting.

EDGE

Mixpanel is purpose-built for product behavioral analytics with out-of-the-box funnel and cohort analysis that Tableau users would need to build from scratch with custom SQL

Related Companies

Amplitude logo
Amplitude
Analytics
Amplitude is a digital analytics platform that helps product, data, and growth teams understand user behavior, measure the impact of product changes, and make data-driven decisions to build better digital products. Serving over 3,000 paying customers including Walmart, PayPal, and Under Armour, Amplitude provides self-serve analytics, behavioral cohorts, and experimentation capabilities that enable organizations to connect product investments to business outcomes.