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Automattic
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Automattic Company Overview

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Automattic

● Active
Software · San Francisco, California · Est. 2005
Open SourceCMSE-commerceSaaS↗ Website
$7.5B
Valuation
$670M
Revenue
2k+
Employees
2005
Founded

Automattic is an American software company headquartered in San Francisco, California, best known for operating WordPress.com and maintaining WordPress.org — the open-source CMS powering 43% of all websites globally. Founded in 2005 by Matt Mullenweg, Automattic's portfolio includes WooCommerce (e-commerce for 5M+ stores), Tumblr, Jetpack (WordPress security), Akismet (spam filtering), and Day One journaling app, operating as one of the world's largest fully remote companies.

Recent Press
5 items
Product Launch·2026-03-20
WordPress.com Launches MCP Server Write Capabilities for AI Agents
Automattic announced write capabilities for WordPress.com's MCP server, enabling AI agents including Claude, ChatGPT, and Cursor to create, edit, and manage content on WordPress.com sites directly through natural language conversations on behalf of users.
Product Launch·2026-02-01
WordPress.com Adds AI Agent Write Capabilities via MCP Integration with Claude and ChatGPT
WordPress.com launched Model Context Protocol (MCP) write capabilities in early 2026, enabling AI agents like Claude and ChatGPT to create posts, build pages, and manage content with OAuth 2.1 authentication.
Press Release·2025-12-01
WordPress 7.0 Planned for 2026 Following Pause in Major Releases Due to Legal Dispute
Automattic confirmed that WordPress 7.0 is expected in early 2026 as the first of three planned major releases, following a pause in 2025 tied to the WP Engine lawsuit that halted major WordPress version progression.
Acquisition·2025-07-10
Automattic Acquires WPAI to Accelerate AI Tools for WordPress Builders
Automattic acquired WPAI, a startup offering CodeWP (AI plugin creation) and AgentWP (AI site-building assistant), to accelerate its AI-native WordPress development tools for the global WordPress ecosystem.
Acquisition·2025-06-15
Automattic Acquires Clay to Add AI-Powered Contact Management for WordPress Users
Automattic acquired Clay, an AI-driven contact and connection management platform, in June 2025, expanding WordPress.com's productivity tools with intelligent relationship and CRM-style features.
Company History
9 milestones
Matt Mullenweg founded Automattic in San Francisco to commercialize the WordPress open-source project he co-created in 2003, launching WordPress.com as a hosted platform and building a fully distributed company with no physical headquarters.

Automattic Organization Structure & Team

Org Chart
1,800 employees · Click a leader to explore their team
1,675 across 12 departments
Chief Executive Officer
Matt Mullenweg
Mark Davies — Departments
· 1675 people across 12 depts

Automattic Financials, Revenue & Market Share

Annual Revenue
$670M
+12% vs prior year
YoY Growth
+12%
From $350M to $670M
Revenue / Employee
$333K
Annual revenue per full-time employee
Revenue Growth
2020
2021
2022
2023
2024
2025
$350M
$420M
$490M
$540M
$600M
$670M
Market Share
Global CMS Market by Website Count
43%
share
WordPress (Automattic)
43%
Shopify
4%
Squarespace
3%
Wix
2%
Others
48%
$80B
TAM
$25B
SAM
$600M
SOM
Revenue Streams
WordPress.com Subscriptions45%
WooCommerce & Extensions35%
Jetpack & Security12%
Tumblr & Other8%
Business Units
WordPress.com Platform45%
Hosted WordPress platform serving personal bloggers, SMBs, and enterprise publishers on WordPress VIP — the highest-margin segment given the operational leverage of shared cloud infrastructure.
WooCommerce Commerce35%
E-commerce platform powering 5M+ online stores with revenue from payment processing, premium extensions, and Woo Enterprise managed hosting for high-GMV merchants.
Jetpack & Tools20%
Security, performance, and marketing tools for WordPress site owners — a high-growth recurring revenue segment benefiting from the 43% WordPress market share as a built-in distribution channel.

Automattic Internal Tools & Processes

Internal Tools
12 departments
WordPress.com Engineering350 people · 3 roles
Standards & Certifications
10 standards
Compliance frameworks, security audits, and quality certifications this company maintains.
Security
SOC 2 Type II
Certified
Automattic's WordPress.com, WooCommerce Payments, and Jetpack cloud services undergo SOC 2 Type II audits, providing enterprise customers with independent assurance of security, availability, and confidentiality controls for hosted website infrastructure.
Security
PCI DSS Level 1
Certified
WooCommerce Payments and the WooCommerce.com marketplace maintain PCI DSS Level 1 compliance, enabling merchants to process cardholder payments securely through Automattic's payment infrastructure without independent PCI certification.
Privacy
GDPR
Compliant
Automattic complies with GDPR across WordPress.com, WooCommerce, Jetpack, and Tumblr, providing data processing agreements, EU data residency controls, and GDPR-readiness tools that help WordPress site owners meet their own GDPR obligations.
Privacy
CCPA
Compliant
Automattic complies with the California Consumer Privacy Act for data collected through WordPress.com, WooCommerce, and Jetpack, providing consumers with rights to access, delete, and opt out of sale of their personal data.
Security
ISO 27001
Certified
Automattic's WordPress.com and WooCommerce infrastructure teams operate under ISO 27001 certified information security management processes, governing how Automattic protects customer website data stored across its global data center network.
Accessibility
WCAG 2.1 AA
Compliant
WordPress.com and the WordPress block editor comply with WCAG 2.1 AA accessibility standards, ensuring that the 43%+ of websites running on WordPress provide accessible user experiences for visitors with disabilities.
Regulatory
GPLv2 Open Source
Certified
WordPress core, WooCommerce, and Jetpack are released under GPLv2 open-source license — ensuring that Automattic's commercial software remains freely modifiable and distributable, forming the legal foundation of the WordPress ecosystem's 58,000+ plugin marketplace.
Privacy
HIPAA
Compliant
Automattic supports HIPAA-eligible deployments for WordPress.com VIP enterprise customers in healthcare, enabling organizations to use WordPress publishing and content platforms for HIPAA-compliant patient communications and healthcare content workflows.
Security
ISO 27017
Certified
Automattic holds ISO 27017 cloud service security certification, demonstrating that WordPress.com, WooCommerce, and Tumblr infrastructure follows internationally recognized cloud-specific security controls for protecting customer data across Automattic platforms.
Privacy
COPPA
Compliant
Automattic complies with the Children's Online Privacy Protection Act for WordPress.com and other consumer platforms, enforcing age restrictions and data handling safeguards to protect the privacy of children under 13 who may access Automattic services.

Automattic Interview Preparation

Interview Prep
Role-specific interview questions and keywords. Select a department, then click any role to prepare.
WordPress.com Engineering· 3 roles

Automattic Products & Competitors

Product Suite
5 products · select one to explore
Software
Software
Jetpack
Security, performance, and growth tools for WordPress.

Jetpack is Automattic's comprehensive WordPress security, performance, and marketing plugin used on 5M+ websites. Jetpack provides real-time backups, malware scanning, downtime monitoring, CDN acceleration, social media scheduling, and site analytics — available as a free plugin or paid subscription plans — making enterprise-grade WordPress site management accessible to small business owners.

Use Cases
WordPress site security with Jetpack Scan's real-time malware detection and one-click threat remediation for small business ownersAutomated real-time backup to Automattic's Jetpack Backup cloud with 30-day restore history for WordPress site disaster recoveryWordPress site performance optimization using Jetpack's image CDN and lazy loading reducing page load time by 40-60%
No image
Key Customers
WP
WordPress.com Users
SMB
Small Business Owners
AGY
WordPress Agencies
Competitive Intelligence
VSWordfence
THEM

Wordfence is a WordPress security plugin providing a firewall, malware scanner, and login security features to protect WordPress sites from hacking attempts, malware, and unauthorized access.

EDGE

Automattic's first-party WordPress integration provides deeper access to site data unavailable to third-party security plugins

VSiThemes Security
THEM

iThemes Security (now Solid Security) is a WordPress security plugin offering malware scanning, brute force protection, two-factor authentication, and file change detection for WordPress site owners.

EDGE

Jetpack's cloud-based backup storage eliminates reliance on the same server that was compromised in a security breach

VSSucuri
THEM

Sucuri is a website security platform providing malware scanning, removal, web application firewall, and DDoS protection for websites built on WordPress and other CMS platforms for SMB customers.

EDGE

Free tier availability and WordPress.com ecosystem integration lowers barrier for small business WordPress site protection

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