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Booking.com
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Booking.com Company Overview

Booking.com logo

Booking.com

● Active
Platform · Amsterdam, Netherlands · Est. 1996
TravelOTAMarketplaceB2CPlatform↗ Website
$150B
Valuation
$26.5B
Revenue
18k+
Employees
1996
Founded

Booking.com is the world's largest online travel agency and accommodation marketplace, offering 28 million listings across hotels, apartments, villas, and unique stays in 220+ countries. A subsidiary of Booking Holdings, it connects over 590 million registered users annually with accommodations, flights, car rentals, and attractions through its AI-personalized platform available in 43 languages.

Recent Press
5 items
Press Release·2026-02-18
Booking Holdings Approves 25-for-1 Stock Split Effective April 2, 2026
Booking Holdings' board approved a 25-for-1 stock split effective April 2, 2026, alongside declaring a quarterly cash dividend of $10.50 per share — a 9.4% increase from the prior year's $9.60.
Press Release·2026-02-18
Booking Holdings Issues 2026 Guidance of Low Double-Digit Gross Bookings and Revenue Growth
Booking Holdings guided Q1 2026 room night growth of 5–7% and full-year 2026 low double-digit revenue growth, with adjusted EBITDA expected to grow faster than revenue and margins expanding ~50 basis points.
Press Release·2026-02-18
Booking Holdings Reports Record Q4 2025 Revenue of $6.35 Billion, Up 16%
Booking Holdings posted record Q4 2025 revenue of $6.35 billion and adjusted EPS of $48.80, with gross bookings growing 16% year-over-year as global travel demand remained robust.
Press Release·2025-10-28
Booking Holdings Q3 2025 Revenue Grows Double-Digit on Strong International Travel
Booking Holdings delivered double-digit revenue growth in Q3 2025 driven by strong European and Asia-Pacific travel demand, with room nights growing above expectations and continued Booking.com market share gains.
Product Launch·2025-06-10
Booking.com Expands AI-Powered Travel Planning Features for 2025 Summer Season
Booking.com rolled out enhanced AI-driven itinerary building and personalized recommendation features ahead of the 2025 summer travel season, supporting Booking Holdings' strategy to increase direct booking engagement.
Company History
10 milestones
Geert-Jan Bruinsma founded Bookings.nl in Amsterdam as a local hotel booking website for Dutch travelers, establishing the foundation that would become the world's largest accommodation platform.

Booking.com Organization Structure & Team

Org Chart
18,000 employees · Click a leader to explore their team
18,000 across 12 departments
Chief Executive Officer
Glenn Fogel
Ewout Steenbergen — Departments
· 18000 people across 12 depts

Booking.com Financials, Revenue & Market Share

Annual Revenue
$26.5B
+12% vs prior year
YoY Growth
+12%
From $11.0B to $26.5B
Revenue / Employee
—
Annual revenue per full-time employee
Revenue Growth
2021
2022
2023
2024
2025
$11.0B
$17.1B
$21.4B
$23.7B
$26.5B
Market Share
Platform
18%
share
Booking.com
18%
Airbnb
16%
Expedia Group
14%
Trip.com
12%
Vrbo
8%
—
TAM
—
SAM
—
SOM
Revenue Streams
Core Products/Services70%
Value-Added Services20%
Other Revenue10%
Business Units
Core Business70%
Primary product and service delivery
Growth Initiatives20%
New markets and product expansion
Corporate & Admin10%
Central functions and shared services

Booking.com Internal Tools & Processes

Internal Tools
12 departments
Engineering & Technology6500 people · 3 roles
Standards & Certifications
10 standards
Compliance frameworks, security audits, and quality certifications this company maintains.
Security
ISO 27001
Certified
Booking.com maintains ISO 27001 certification for its information security management system, protecting the personal and payment data of 590+ million registered users and 28 million property partner listings on its platform.
Security
PCI DSS Level 1
Certified
Booking.com holds PCI DSS Level 1 certification, the highest tier of the Payment Card Industry Data Security Standard, governing secure processing of hundreds of millions of payment card transactions annually across its global booking platform.
Privacy
GDPR
Compliant
Booking.com complies with GDPR as a major data controller of EU traveler personal data, implementing data subject rights workflows, privacy-by-design principles, and standard contractual clauses for cross-border data transfers from its Amsterdam headquarters.
Security
SOC 2 Type II
Certified
Booking.com holds SOC 2 Type II attestation for security, availability, and confidentiality, providing hotel and property partners with assurance that customer booking data stored on the platform is governed by rigorous independent controls.
Privacy
CCPA
Compliant
Booking.com complies with the California Consumer Privacy Act, maintaining opt-out mechanisms, data deletion workflows, and annual privacy disclosures for California-resident users who represent a significant share of its North American customer base.
Regulatory
EU DSA
Compliant
Booking.com complies with the EU Digital Services Act as a designated Very Large Online Platform (VLOP), meeting transparency reporting, algorithmic accountability, and illegal content removal requirements enforced by the European Commission.
Regulatory
EU DMA
Compliant
Booking.com is subject to EU Digital Markets Act obligations as a gatekeeper platform in the online travel agency sector, implementing interoperability, fairness, and self-preferencing restrictions required by the European Commission.
Quality
ISO 9001
Certified
Booking.com holds ISO 9001 quality management certification covering its platform engineering, customer service operations, and property partner onboarding processes that serve customers across 220+ countries.
Accessibility
WCAG 2.1 AA
Compliant
Booking.com platform meets WCAG 2.1 AA accessibility standards, ensuring its accommodation search, booking flow, and account management interfaces are accessible to travelers with disabilities across web and mobile applications.
Security
CSA STAR
Certified
Booking.com holds CSA STAR Level 2 cloud security certification, providing transparency on the security practices governing its AWS and multi-cloud infrastructure that processes over 1.5 million room nights booked daily.

Booking.com Interview Preparation

Interview Prep
Role-specific interview questions and keywords. Select a department, then click any role to prepare.
Engineering & Technology· 3 roles

Booking.com Products & Competitors

Product Suite
6 products · select one to explore
Platform
Platform
Booking.com Attractions
Experiences that make your trip unforgettable

Booking.com Attractions is the activities and experiences marketplace offering 300,000+ tours, activities, and skip-the-line attraction tickets in destinations worldwide. Built through the FareHarbor and Booking Experiences acquisitions, it enables travelers to complete their entire trip on Booking.com from accommodation to in-destination entertainment.

Use Cases
Booking skip-the-line entry tickets to major attractions like the Eiffel Tower and Colosseum bundled with hotel accommodation bookingDiscovering and pre-booking guided city tours, cooking classes, and outdoor adventures at destinations without requiring a separate appAccessing instant mobile ticket delivery for attraction entry that eliminates physical ticket queuing at popular tourist sites
Booking.com Attractions
Key Customers
GYG
GetYourGuide
VTR
Viator
KLK
Klook
Competitive Intelligence
VSViator
THEM

Viator is an online marketplace for tours, activities, and experiences operated by Tripadvisor, offering travelers access to thousands of local guided tours and attractions across global destinations.

EDGE

Embedded cross-sell within accommodation booking flow captures higher conversion than standalone activity booking apps

VSGetYourGuide
THEM

GetYourGuide is an online marketplace for booking tours, activities, and experiences in destinations worldwide, offering travelers access to local tours, attraction tickets, and guided experiences.

EDGE

Booking.com brand trust and existing user login reduces friction vs creating new account on competitor platforms

VSKlook
THEM

Klook is an Asia-focused travel experiences and activities booking platform where travelers can discover and book tours, attractions, transportation, and local activities across hundreds of destinations globally.

EDGE

Stronger global coverage across European and Latin American markets where Booking.com has established supply relationships

Related Companies

Expedia Group logo
Expedia Group
Platform
Expedia Group is an American travel technology company headquartered in Seattle, Washington, operating the world's largest portfolio of online travel brands including Expedia.com, Hotels.com, Vrbo (vacation rentals), and Travelocity. Founded in 1996 as a Microsoft division, Expedia Group connects 3 million+ lodging properties, 500 airlines, and 220,000+ vacation rentals globally, processing 325 million+ room nights annually under its unified One Key loyalty program.