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FullStory
Data & Analytics

FullStory Company Overview

FullStory logo

FullStory

● Active
Data & Analytics · Atlanta, GA · Est. 2014
SaaSProduct AnalyticsDigital ExperienceSession Replay↗ Website
$1.8B
Valuation
$150M
Revenue
700
Employees
2014
Founded

FullStory is a digital experience intelligence platform that captures every user interaction — clicks, scrolls, navigation, and errors — giving product, engineering, and CX teams the behavioral data they need to understand and improve digital products. Serving thousands of enterprises globally, FullStory combines session replay, product analytics, and AI-powered insights to help teams identify friction, prioritize fixes, and build better digital experiences.

Recent Press
5 items
Press Release·2026-03-18
Fullstory Accelerates Growth and AI Innovation, Driving Record Momentum in Second Half
Fullstory reported its fastest overall growth in three years in H2 of its fiscal year, driven by upmarket expansion, multi-product traction, and StoryAI emerging as its highest-performing new product ever.
Acquisition·2025-11-03
Fullstory Acquires Usetiful to Turn Digital Insights into Decisive Actions
Fullstory acquired Usetiful, a leading digital adoption platform, combining behavioral data analytics with in-app guides and surveys to create a complete digital experience offering.
Award·2025-10-14
FullStory Named a Leader in 2025 Gartner Magic Quadrant for Digital Experience Analytics
FullStory was positioned as a Leader in the 2025 Gartner Magic Quadrant for Digital Experience Analytics, recognized for completeness of vision and ability to execute across session replay, product analytics, and AI-powered insights.
Company History
9 milestones
Scott Voigt, Joel Webber, and Ryan Nunez founded FullStory in Atlanta with the vision of capturing every user interaction on the web without requiring developers to manually instrument events.

FullStory Organization Structure & Team

Org Chart
700 employees · Click a leader to explore their team
800 across 12 departments
Chief Executive Officer
Scott Voigt
Joel Webber — Departments
· 800 people across 12 depts

FullStory Financials, Revenue & Market Share

Annual Revenue
$150M
+18% vs prior year
YoY Growth
+18%
From $75M to $150M
Revenue / Employee
$214K
Annual revenue per full-time employee
Revenue Growth
2021
2022
2023
2024
2025
$75M
$100M
$115M
$127M
$150M
Market Share
Digital Experience Analytics
12%
share
FullStory
12%
Contentsquare
22%
Hotjar
18%
Quantum Metric
10%
Glassbox
8%
$20B
TAM
$8B
SAM
$150M
SOM
Revenue Streams
Platform Subscriptions80%
DX Data Add-on12%
Professional Services8%
Business Units
Digital Experience Intelligence88%
Core platform revenue from session replay, product analytics, FullStory AI, and Conversions — serving product, engineering, and CX teams at 4,000+ enterprise customers globally.
DX Data & Infrastructure12%
Revenue from FullStory DX Data pipeline and enterprise data integrations enabling behavioral data export to cloud data warehouses.

FullStory Internal Tools & Processes

Internal Tools
12 departments
Engineering280 people · 3 roles
Standards & Certifications
10 standards
Compliance frameworks, security audits, and quality certifications this company maintains.
Security
SOC 2 Type II
Certified
FullStory maintains SOC 2 Type II certification, ensuring that its session replay and behavioral data processing infrastructure meets rigorous controls for security, availability, and confidentiality — critical for enterprise customers entrusting FullStory with their users' interaction data.
Privacy
GDPR
Compliant
FullStory's platform is designed for GDPR compliance, offering privacy controls including element masking, data redaction, user consent management, and standard contractual clauses (SCCs) for EU enterprise customers whose end-user behavioral data is captured and processed by FullStory.
Privacy
CCPA
Compliant
FullStory supports CCPA compliance for its California-based enterprise customers, providing data subject request handling, opt-out mechanisms, and data deletion workflows so businesses can meet their obligations when FullStory captures behavioral data about California consumers.
Security
ISO 27001
Certified
FullStory holds ISO 27001 certification, demonstrating that its information security management system meets international standards for protecting the confidentiality and integrity of customer session data and behavioral analytics stored on FullStory's infrastructure.
Privacy
HIPAA
Compliant
FullStory offers HIPAA-compliant configuration for healthcare customers through its Business Associate Agreement (BAA) program, enabling hospitals, telehealth platforms, and healthcare SaaS companies to use FullStory's session replay while protecting patient data through automatic PII redaction.
Security
PCI DSS
Compliant
FullStory supports PCI DSS compliance for e-commerce customers by automatically masking payment card fields and other sensitive form inputs in session recordings, ensuring that cardholder data is never captured or stored in FullStory's platform.
Security
CSA STAR
Certified
FullStory holds CSA STAR certification, validating its cloud security controls for the SaaS delivery of its behavioral analytics platform — providing enterprise procurement teams with third-party assurance of FullStory's cloud security posture.
Regulatory
ePrivacy / Cookie Compliance
Compliant
FullStory's capture SDK is designed to work alongside customer consent management platforms (CMPs) to ensure that session replay is only activated for users who have provided appropriate cookie and tracking consent under EU ePrivacy regulations.
Accessibility
WCAG 2.1
Compliant
FullStory's web application meets WCAG 2.1 AA accessibility standards, ensuring that product managers, data analysts, and engineers using the FullStory platform can access session replay and analytics features regardless of disability.
Security
Penetration Testing
Certified
FullStory conducts annual third-party penetration tests of its session replay infrastructure, API endpoints, and data warehouse export pipeline to identify and remediate vulnerabilities before they can be exploited against enterprise customer data.

FullStory Interview Preparation

Interview Prep
Role-specific interview questions and keywords. Select a department, then click any role to prepare.
Engineering· 3 roles

FullStory Products & Competitors

Product Suite
5 products · select one to explore
Data & Analytics
Analytics
FullStory Session Replay
See exactly what your users see.

FullStory Session Replay records every user interaction on web and mobile — including clicks, rage clicks, scroll depth, mouse movements, and navigation paths — without requiring manual instrumentation. Product and engineering teams use it to reproduce bugs, understand UX friction, and validate whether users are experiencing the product as intended.

Use Cases
Replaying a session to reproduce a checkout abandonment bug reported by a customer support ticketIdentifying rage-click patterns on a pricing page to prioritize UX redesign workReviewing mobile app sessions to find drop-off points in an onboarding flow
No image
Key Customers
TEAM
Atlassian
FOR
Forbes
LEVI
Levi Strauss
Competitive Intelligence
VSHotjar
THEM

Hotjar offers session recording and heatmaps primarily for marketing and UX teams at SMBs, with a lightweight implementation that emphasizes qualitative feedback tools like polls and surveys alongside recordings.

EDGE

Enterprise-grade data capture with privacy controls and DLP that Hotjar lacks at scale

VSHeap
THEM

Heap's session replay is built on top of its autocapture behavioral data platform, linking recordings to funnel and journey analysis for product analytics teams.

EDGE

Stronger qualitative UX analysis combined with CX-focused DX Data cloud

VSLogRocket
THEM

LogRocket combines session replay with frontend performance monitoring and error tracking, giving engineering teams both UX and technical context in a single tool.

EDGE

Broader stakeholder reach across product, CX, and engineering with enterprise DX Intelligence

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