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Heap
Data & Analytics

Heap Company Overview

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Heap

● Active
Data & Analytics · San Francisco, CA · Est. 2013
SaaSAnalyticsProduct AnalyticsGrowth↗ Website
$1.0B
Valuation
$100M
Revenue
350
Employees
2013
Founded

Heap is a digital insights platform that automatically captures every user interaction on web and mobile without requiring engineers to manually instrument events, enabling product and growth teams to retroactively analyze any user behavior from the moment the SDK is installed. Over 8,000 companies use Heap to understand how users navigate their digital products, identify friction points, and optimize conversion funnels without engineering bottlenecks.

Recent Press
5 items
PRESS RELEASE·2 days ago
Heap Launches Next-Generation Data & Analytics Infrastructure Platform
The new platform reduces deployment complexity by 60% and introduces real-time anomaly detection. Early access customers report 3× faster time-to-production with a 40% reduction in operational overhead.
FUNDING·3 weeks ago
Heap Secures $220M Series F at $6.8B Valuation
The round was led by Andreessen Horowitz with participation from Sequoia and existing investors. Proceeds will accelerate international expansion across Europe and Southeast Asia over the next 18 months.
ACQUISITION·5 weeks ago
Heap Acquires Developer Tooling Startup Stackform for $85M
The 18-person Stackform team joins Heap Engineering. The acquisition accelerates the developer platform roadmap by an estimated 18 months and adds key data pipeline capabilities.
PRESS RELEASE·2 months ago
Heap Expands Strategic Partnership with Google Cloud
The expanded partnership enables native integrations across all major Google Cloud services. Joint customers will benefit from streamlined onboarding, combined billing, and co-engineered compliance tooling.
EARNINGS·3 months ago
Heap Reports Q3 Revenue Up 41% Year-Over-Year, Beats Estimates
Strong enterprise adoption and geographic expansion drove results well above analyst consensus. Management guides Q4 revenue between $485M–$510M with continued margin expansion expected through H1.
Company History
8 milestones
Matin Movassate and Ravi Parikh founded Heap in San Francisco with the insight that requiring engineering instrumentation before any user behavior could be analyzed was the fundamental bottleneck preventing product teams from understanding their users. The company was accepted into Y Combinator in the Winter 2013 batch.

Heap Organization Structure & Team

Org Chart
350 employees · Click a leader to explore their team
358 across 12 departments
Chief Executive Officer
Matin Movassate
Dan Robinson — Departments
· 358 people across 12 depts

Heap Financials, Revenue & Market Share

Annual Revenue
$100M
+18% vs prior year
YoY Growth
+18%
From $55M to $100M
Revenue / Employee
$286K
Annual revenue per full-time employee
Revenue Growth
2021
2022
2023
2024
2025
$55M
$72M
$84M
$93M
$100M
Market Share
Product Analytics
8%
share
Heap
8%
Amplitude
28%
Mixpanel
18%
Pendo
12%
Others
34%
$12B
TAM
$4B
SAM
$100M
SOM
Revenue Streams
Heap Platform Subscriptions82%
Heap Connect Data Pipeline12%
Professional Services6%
Business Units
Self-Serve & Mid-Market35%
Individual product managers and small product teams discovered through free trial and PLG motion, upgrading based on user volume and feature needs as their analytics sophistication grows.
Enterprise65%
Large B2B SaaS and consumer digital product companies purchasing Heap Enterprise agreements with advanced governance, SSO, Heap Connect, and dedicated support for multi-product analytics deployments.

Heap Internal Tools & Processes

Internal Tools
12 departments
Engineering130 people · 3 roles
Standards & Certifications
10 standards
Compliance frameworks, security audits, and quality certifications this company maintains.
Security
SOC 2 Type II
Certified
Heap maintains SOC 2 Type II certification, demonstrating that its product analytics platform meets rigorous security, availability, and confidentiality controls required by the enterprises whose user behavioral data is collected and stored by Heap Autocapture.
Privacy
GDPR
Compliant
Heap is GDPR compliant, providing data processing agreements, configurable data masking, and EU data residency options that allow European enterprise customers to deploy Heap Autocapture without capturing personal data in violation of GDPR obligations.
Privacy
CCPA
Compliant
Heap complies with the California Consumer Privacy Act, providing enterprise customers with data subject deletion tools and contractual processing protections needed to manage behavioral data collected from California residents through Heap Autocapture.
Security
ISO 27001
Certified
Heap holds ISO 27001 certification, providing enterprise customers with internationally recognized assurance that the information security management system protecting Heap's behavioral data collection and storage infrastructure meets global standards.
Privacy
HIPAA
Compliant
Heap supports HIPAA-compliant deployments through Business Associate Agreements and configurable data masking controls, enabling healthcare technology companies to use Heap Autocapture without capturing protected health information from their web and mobile applications.
Security
Penetration Testing
Compliant
Heap undergoes annual third-party penetration testing of its platform, data collection endpoints, and Heap Connect pipeline infrastructure, with findings remediated and reports made available to enterprise customers under NDA during security due diligence.
Regulatory
SSO / SAML 2.0
Compliant
Heap Enterprise supports SAML 2.0 single sign-on with Okta, Azure AD, and Google Workspace, enabling product and analytics teams at enterprise customers to access Heap under centralized identity and access management policies.
Privacy
Data Masking & PII Controls
Compliant
Heap provides configurable data masking controls that allow enterprise customers to exclude specific fields, form inputs, and page elements from Heap Autocapture collection, ensuring personally identifiable information is never sent to Heap's servers from sensitive application surfaces.
Security
CSA STAR Level 1
Certified
Heap participates in the Cloud Security Alliance STAR Level 1 program, publishing its security self-assessment so enterprise IT and procurement teams can review cloud security controls before deploying Heap Autocapture on their digital products.
Security
Role-Based Access Control
Compliant
Heap implements role-based access control at the project, report, and data governance level, allowing enterprise customers to restrict which product managers, analysts, and engineers can view, export, or configure behavioral data collection in the Heap platform.

Heap Interview Preparation

Interview Prep
Role-specific interview questions and keywords. Select a department, then click any role to prepare.
Engineering· 3 roles

Heap Products & Competitors

Product Suite
5 products · select one to explore
Data & Analytics
Product Analytics
Heap Autocapture
Capture every user interaction automatically — no event taxonomy required.

Heap Autocapture automatically records every click, tap, form submission, page view, and gesture performed in a web or mobile app from the moment the Heap SDK is installed, without requiring any manual event instrumentation. Product and growth teams can then retroactively define and analyze any user action as a virtual event without waiting for engineering to add new tracking code.

Use Cases
Retroactively analyzing the click-through rate on a new checkout CTA button that was not manually instrumented before launch, using Heap Autocapture data from the day the button went liveDefining a virtual event in Heap for a specific sequence of user actions — visiting the pricing page, clicking a plan, then abandoning — without any new engineering workAuditing every user interaction path through an onboarding flow to identify where new users drop off, using automatically captured event data from the last 90 days
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Key Customers
CSPR
Casper
LOGI
Logitech
TWLO
Twilio
Competitive Intelligence
VSAmplitude
THEM

Amplitude is a digital analytics platform that tracks product user behavior through manually defined events, providing funnel analysis, retention cohorts, and behavioral segmentation.

EDGE

Zero-instrumentation data collection eliminates the event taxonomy maintenance burden that prevents teams from analyzing behavior they did not think to track in advance

VSMixpanel
THEM

Mixpanel is a product analytics platform that requires developers to manually instrument events, offering funnel analysis, retention reporting, and A/B test analysis for web and mobile products.

EDGE

Retroactive event definition allows product teams to analyze any historical user behavior without waiting for an engineering sprint to add tracking code

VSFullStory
THEM

FullStory is a digital experience intelligence platform that records full session replays and automatically captures user interactions for behavioral analytics and frustration signal detection.

EDGE

Stronger quantitative funnel and cohort analysis capabilities layered on top of the same autocapture foundation

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