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HubSpot
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HubSpot Company Overview

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HubSpot

● Active
Software · Cambridge, Massachusetts · Est. 2006
CRMSaaSMarketingSalesSMB↗ Website
$28.3B
Valuation
$2.99B
Revenue
8k+
Employees
2006
Founded

HubSpot is an American CRM platform company that provides marketing, sales, customer service, and operations software for small and mid-market businesses. Founded in 2006 at MIT, it pioneered the inbound marketing methodology and serves over 248,000 customers across more than 135 countries.

Recent Press
5 items
Acquisition·2026-02-23
HubSpot Acquires Starter Story to Expand Content and Entrepreneurship Resources
HubSpot acquired Starter Story, a platform for entrepreneurship content and small business resources, in February 2026, expanding its top-of-funnel content ecosystem to attract and educate the next generation of business builders.
Press Release·2026-02-12
HubSpot Board Authorizes $1B Share Repurchase Program
HubSpot's board authorized a $1 billion share repurchase program, signaling confidence in the company's long-term growth trajectory as it ended 2025 with $1.8 billion in cash and marketable securities.
Press Release·2026-02-12
HubSpot Targets $3.7B Revenue for 2026 as Agentic Customer Platform Strategy Matures
HubSpot guided 2026 revenue of $3.69-3.70 billion (16% constant currency growth), evolving its positioning from CRM to an 'Agentic Customer Platform' with Breeze AI agents handling prospecting, customer service, and pipeline management.
Press Release·2026-02-12
HubSpot Reports $3.1B Full-Year 2025 Revenue, Up 18% as AI Adoption Accelerates
HubSpot delivered full-year 2025 revenue of $3.1 billion, growing 18.2% in constant currency, with Q4 2025 revenue of $847 million (up 20%), driven by AI product adoption and 62% of new Pro+ customers landing with multiple hubs.
Product Launch·2025-09-10
HubSpot Launches Breeze AI Suite with Customer Agent and Prospecting Agent
HubSpot launched its Breeze AI suite, including Breeze Customer Agent for automated support, Breeze Prospecting Agent for sales outreach, and Breeze Assistant, as part of its transformation into an AI-native CRM and marketing platform.
Company History
10 milestones
Brian Halligan and Dharmesh Shah founded HubSpot in Cambridge, Massachusetts, coining the term "inbound marketing" to describe their approach of attracting customers through helpful content rather than outbound ads.

HubSpot Organization Structure & Team

Org Chart
8,246 employees · Click a leader to explore their team
8,940 across 12 departments
Chief Executive Officer
Yamini Rangan
Kate Bueker — Departments
· 8940 people across 12 depts

HubSpot Financials, Revenue & Market Share

Annual Revenue
$2.99B
+21% vs prior year
YoY Growth
+21%
From $1.30B to $2.99B
Revenue / Employee
$363K
Annual revenue per full-time employee
Revenue Growth
2021
2022
2023
2024
2025
$1.30B
$1.73B
$2.17B
$2.63B
$2.99B
Market Share
B2B Marketing Automation (SMB & Mid-Market)
22%
share
HubSpot
22%
Salesforce
19%
Adobe Marketo
14%
Microsoft Dynamics
12%
ActiveCampaign
10%
$72B
TAM
$28B
SAM
$5B
SOM
Revenue Streams
Subscription97%
Professional Services3%
Business Units
Marketing Hub35%
Email marketing, automation, and campaign management platform for inbound lead generation.
Sales Hub30%
CRM and sales acceleration tools for pipeline management, deal tracking, and AI-powered coaching.
Service Hub18%
Customer support ticketing, knowledge base, and feedback platform for post-sale retention.
Content, Operations & Commerce Hub17%
Website CMS, RevOps data sync, and B2B payments platform rounding out the full customer platform.

HubSpot Internal Tools & Processes

Internal Tools
12 departments
Engineering3200 people · 3 roles
Standards & Certifications
10 standards
Compliance frameworks, security audits, and quality certifications this company maintains.
Security
SOC 2 Type II
Certified
HubSpot maintains SOC 2 Type II certification across its CRM platform, providing enterprise customers independent assurance that security, availability, and confidentiality controls protect their marketing and sales data.
Security
ISO 27001
Certified
HubSpot is ISO 27001 certified, demonstrating that its information security management system follows internationally recognized controls for protecting the customer CRM and marketing automation data it processes.
Privacy
GDPR
Compliant
HubSpot is GDPR compliant and provides European customers with data residency options, a Data Processing Agreement, and built-in consent management tools to support lawful processing of EU personal data through its CRM platform.
Privacy
CCPA
Compliant
HubSpot supports CCPA compliance for California-based customers by providing tools to manage consumer data rights requests, opt-out workflows, and data deletion directly within the HubSpot CRM platform.
Privacy
HIPAA
Compliant
HubSpot offers HIPAA-eligible configuration for Enterprise-tier Service Hub customers in healthcare, allowing covered entities to use HubSpot ticketing and contact management under a signed Business Associate Agreement.
Security
PCI DSS
Certified
HubSpot Commerce Hub operates in a PCI DSS compliant environment, ensuring that payment data processed through HubSpot quotes and payment links meets card industry security standards.
Privacy
ISO 27018
Certified
HubSpot holds ISO 27018 certification for cloud-based PII processing, giving marketing and sales customers confidence that personal contact data stored in HubSpot CRM is handled under internationally recognized privacy controls.
Security
CSA STAR Level 1
Certified
HubSpot participates in the CSA STAR self-assessment program, publishing its cloud security posture to give enterprise security teams transparency into the controls protecting HubSpot CRM infrastructure.
Security
CSA STAR Level 2
Certified
HubSpot achieves CSA STAR Level 2 certification with independent third-party assessment, validating the cloud security controls protecting customer CRM, marketing, and sales data hosted across HubSpot's multi-tenant SaaS platform.
Security
ISO 27017
Certified
HubSpot holds ISO 27017 certification for cloud-specific security controls, confirming that the infrastructure hosting HubSpot's CRM, Marketing Hub, and Service Hub meets international standards for protecting customer data in shared cloud environments.

HubSpot Interview Preparation

Interview Prep
Role-specific interview questions and keywords. Select a department, then click any role to prepare.
Engineering· 3 roles

HubSpot Products & Competitors

Product Suite
8 products · select one to explore
Software
Platform
Marketing Hub
All-in-one inbound marketing platform for attracting and converting leads

HubSpot Marketing Hub is an inbound marketing platform that combines email marketing, SEO, social media, automation, and analytics to help businesses attract and convert leads. Marketing teams at SMBs and mid-market companies use it to run campaigns, score leads, and measure ROI across every channel.

Use Cases
Multi-Channel Campaign Automation with Behavioral TriggersLanding Page and SEO Optimization for Lead GenerationLead Scoring and Lifecycle Stage Management
No image
Key Customers
RD
Reddit
EB
Eventbrite
23
23andMe
Competitive Intelligence
VSAdobe Marketo
THEM

Adobe Marketo Engage is a B2B marketing automation platform used by enterprise marketing teams for lead management, email campaigns, account-based marketing, and revenue attribution.

EDGE

Built-in CRM sync means no data lag between marketing campaigns and sales pipeline

VSSalesforce Pardot
THEM

Salesforce Marketing Cloud Account Engagement (Pardot) is Salesforce's B2B marketing automation platform for lead nurturing, email campaigns, and landing pages integrated with Salesforce CRM.

EDGE

Faster time to launch with no-code workflow builder and pre-built nurture templates

VSMailchimp
THEM

Mailchimp is an all-in-one email marketing and marketing automation platform used by small and midsize businesses to design, send, and analyze email campaigns with audience segmentation tools.

EDGE

Full customer lifecycle tracking from first website visit through closed deal in one platform

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