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Intuit
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Intuit Company Overview

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Intuit

● Active
FinTech · Mountain View, CA · Est. 1983
FinTechSaaSSMBTaxAccounting↗ Website
$175B
Valuation
$16.3B
Revenue
18k+
Employees
1983
Founded

Intuit is a financial technology company that develops software solutions for small businesses, self-employed individuals, and consumers, with flagship products including TurboTax, QuickBooks, Credit Karma, and Mailchimp. The company serves over 100 million customers globally, helping them manage their finances, file taxes, and grow their businesses through AI-powered financial tools.

Recent Press
5 items
Press Release·2026-02-20
Intuit Reports Strong Second-Quarter Fiscal Year 2026 Results
Intuit reported strong Q2 FY2026 results with TurboTax revenue growing 12% to $581M and Credit Karma revenue growing 23% to $616M, reiterating full-year guidance.
Press Release·2025-11-20
Intuit Reports Strong First-Quarter Fiscal Year 2026 Results
Intuit reported strong Q1 FY2026 financial results, with continued double-digit revenue growth and expanding operating margins, reiterating its full-year guidance.
Product Launch·2025-11-06
Intuit Launches All-in-One Agentic AI-Driven Consumer Platform for Year-Round Money Outcomes
Intuit unveiled new agentic AI experiences across Credit Karma and TurboTax, creating the only all-in-one consumer platform delivering seamless year-round control of personal finances.
Press Release·2025-08-22
Intuit Reports Fourth Quarter and Full Year Fiscal 2025 Results
Intuit reported full-year FY2025 revenue of $16.3B, up 13% year-over-year, driven by strong growth in QuickBooks Online and TurboTax Live.
Company History
8 milestones
Intuit completed its IPO on NASDAQ, raising capital to accelerate growth of Quicken and the newly launched QuickBooks product line.

Intuit Organization Structure & Team

Org Chart
18,200 employees · Click a leader to explore their team
14,600 across 12 departments
Chief Executive Officer
Sasan Goodarzi
Sandeep Aujla — Departments
· 14600 people across 12 depts

Intuit Financials, Revenue & Market Share

Annual Revenue
$16.3B
+13% vs prior year
YoY Growth
+13%
From $9.6B to $16.3B
Revenue / Employee
$896K
Annual revenue per full-time employee
Revenue Growth
2021
2022
2023
2024
2025
$9.6B
$12.7B
$14.4B
$16.3B
$16.3B
Market Share
Small Business Accounting Software
45%
share
Intuit
45%
H&R Block
15%
Xero
10%
Sage Group
8%
Others
22%
$120B
TAM
$55B
SAM
$16.3B
SOM
Revenue Streams
Small Business & Self-Employed55%
Consumer Tax28%
Credit Karma12%
ProTax5%
Business Units
Small Business & Self-Employed55%
Serves over 8 million QuickBooks Online subscribers globally with bookkeeping, payroll, and payments tools.
Consumer28%
TurboTax franchise serving over 40 million tax filers annually with DIY and expert-assisted filing options.
Credit Karma12%
Consumer fintech marketplace connecting members with credit cards, loans, insurance, and savings products.
ProConnect5%
Professional tax software for accountants serving over 65,000 accounting firms across North America.

Intuit Internal Tools & Processes

Internal Tools
12 departments
Engineering5200 people · 3 roles
Standards & Certifications
10 standards
Compliance frameworks, security audits, and quality certifications this company maintains.
Security
SOC 2 Type II
Certified
Intuit maintains SOC 2 Type II certification across its cloud infrastructure, ensuring that TurboTax, QuickBooks Online, and Credit Karma handle sensitive financial data with rigorous security controls.
Security
ISO 27001
Certified
Intuit's information security management system is ISO 27001 certified, providing a systematic framework to protect the financial and tax data of over 100 million customers worldwide.
Security
PCI DSS Level 1
Certified
Intuit holds PCI DSS Level 1 certification for QuickBooks Payments and Credit Karma Money, ensuring the highest standard of payment card data security for millions of transactions annually.
Privacy
GDPR
Compliant
Intuit complies with GDPR across its European operations for QuickBooks Online and TurboTax, giving EU-based customers control over their financial and personal data.
Privacy
CCPA
Compliant
Intuit complies with the California Consumer Privacy Act, providing California residents with transparency and control over the financial data shared through TurboTax, Credit Karma, and QuickBooks.
Regulatory
GLBA
Compliant
Intuit complies with the Gramm-Leach-Bliley Act, implementing safeguards to protect the nonpublic personal financial information of consumers who use TurboTax and Credit Karma financial services.
Regulatory
IRS e-File Provider
Certified
Intuit TurboTax is an authorized IRS e-File provider, enabling over 40 million Americans to electronically file federal and state tax returns each year through a certified and audited filing system.
Security
FedRAMP
In Progress
Intuit is pursuing FedRAMP authorization to enable government agencies and regulated entities to use QuickBooks for financial management within federally compliant cloud environments.
Environmental
ISO 14001
Certified
Intuit holds ISO 14001 environmental management certification, supporting its commitment to achieving net-zero emissions by 2030 across its Mountain View headquarters and global data centers.
Accessibility
WCAG 2.1 AA
Compliant
Intuit designs TurboTax, QuickBooks, and Credit Karma to meet WCAG 2.1 AA accessibility standards, ensuring its financial tools are usable by customers with visual, motor, and cognitive disabilities.

Intuit Interview Preparation

Interview Prep
Role-specific interview questions and keywords. Select a department, then click any role to prepare.
Engineering· 3 roles

Intuit Products & Competitors

Product Suite
4 products · select one to explore
FinTech
Platform
QuickBooks Online
Smarter business tools for the world's hardest workers

QuickBooks Online is a cloud-based accounting platform used by over 8 million small businesses globally to manage invoicing, expenses, payroll, and bank reconciliation in real time. It integrates with 750+ third-party apps and uses AI to automate routine bookkeeping tasks, saving business owners an average of 8 hours per month.

Use Cases
Automating expense categorization and bank reconciliation for a 10-person retail shop using QuickBooks Online bank feedsGenerating profit and loss statements and cash flow reports for a restaurant group across multiple locationsRunning end-to-end payroll for a 25-person construction firm using QuickBooks Payroll integrated with QuickBooks Online
QuickBooks Online
Key Customers
SH
Shopify
SQ
Square
ET
Etsy
Competitive Intelligence
VSXero
THEM

Xero is a cloud accounting platform popular with small businesses in Australia, New Zealand, and the UK, offering invoicing, payroll, and expense tracking with a strong open API ecosystem for accountants.

EDGE

Deeper US market share with 80% penetration and tighter integration with TurboTax and ProAdvisor network

VSFreshBooks
THEM

FreshBooks is a cloud accounting tool designed primarily for freelancers and service-based small businesses, known for its simple invoicing, time tracking, and project billing features.

EDGE

Broader feature set including full payroll, inventory, and multi-entity support beyond FreshBooks single-owner focus

VSSage Intacct
THEM

Sage Intacct is a cloud ERP and financial management platform targeting mid-market companies and nonprofits, offering multi-entity consolidation, project accounting, and GAAP-compliant reporting.

EDGE

Faster setup and lower total cost of ownership for companies under 100 employees compared to Intacct implementation cycles

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