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Klarna
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Klarna Company Overview

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Klarna

● Active
Fintech · Stockholm, Sweden · Est. 2005
FintechPaymentsBNPLConsumerAI↗ Website
$14.6B
Valuation
$3.5B
Revenue
4k+
Employees
2005
Founded

Klarna is a Swedish fintech company and global payments leader best known for its Buy Now, Pay Later (BNPL) solutions, enabling consumers to shop and pay with flexible installment plans at over 500,000 merchant partners worldwide. Founded in Stockholm in 2005 and headquartered there, Klarna serves 85 million active consumers across 45 countries and went public on the New York Stock Exchange in July 2025, positioning itself as an AI-first payments and shopping platform.

Recent Press
5 items
Press Release·2026-02-19
Klarna Reports Full Year 2025 Results: $3.5B Revenue, 118 Million Active Consumers
Klarna reported full year 2025 revenue of $3.5B (+25% YoY) and GMV of $127.9B (+22% YoY), with 118 million active consumers and 966,000 merchant partners, demonstrating strong post-IPO growth across all key metrics.
Press Release·2025-09-10
Klarna Completes Initial Public Offering on NYSE at $40 Per Share
Klarna completed its IPO on September 10, 2025, listing 34.3 million ordinary shares on the New York Stock Exchange under ticker "KLAR" at $40.00 per share, valuing the company at approximately $14.6B and marking one of the largest fintech IPOs of 2025.
Press Release·2025-08-14
Klarna Grows Q2 Revenue to $823M with Fifth Consecutive Profitable Quarter
Klarna reported Q2 2025 revenue of $823 million, up 20% year-over-year, with 111 million active consumers and $29 million adjusted operating income, marking its fifth consecutive quarter of profitability ahead of its NYSE IPO.
Press Release·2025-06-10
Klarna AI Assistant Kira Reaches 85 Million Users with Conversational Shopping
Klarna reported that its AI shopping assistant Kira, powered by large language models, is now used by tens of millions of consumers monthly for product discovery, price comparison, and checkout — with Klarna handling 2.3 million customer service interactions per day through AI.
Partnership·2025-06-03
Klarna and Visa Launch Pilot of New Debit Card with Flexible Payment Options
Klarna and Visa launched a pilot of the Klarna Card, a Visa Flexible Credential debit product combining immediate and buy-now-pay-later payments accepted at over 150 million Visa merchants, with more than 5 million consumers already on the waitlist.
Company History
8 milestones
Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson founded Klarna in Stockholm after pitching the idea at the Stockholm School of Economics entrepreneurship competition — the judges gave it last place.

Klarna Organization Structure & Team

Org Chart
3,500 employees · Click a leader to explore their team
4,440 across 12 departments
Chief Executive Officer
Sebastian Siemiatkowski
Niclas Neglén — Departments
· 4440 people across 12 depts

Klarna Financials, Revenue & Market Share

Annual Revenue
$3.5B
+25% vs prior year
YoY Growth
+25%
From $1.7B to $3.5B
Revenue / Employee
$1.0M
Annual revenue per full-time employee
Revenue Growth
2021
2022
2023
2024
2025
$1.7B
$2.0B
$2.3B
$2.8B
$3.5B
Market Share
Global BNPL Market
20%
share
Klarna
20%
Affirm
18%
Afterpay (Block)
15%
PayPal Pay Later
22%
Sezzle
5%
$8T
TAM
$400B
SAM
$3.5B
SOM
Revenue Streams
Merchant Fees55%
Consumer Interest & Late Fees25%
Subscriptions & Financial Services12%
Advertising & Data8%
Business Units
BNPL & Payments80%
Core buy now pay later and flexible payment products including Pay in 4, Pay in 30, and financing — processed $127.9B GMV in FY2025 across 966,000 merchant partners.
Klarna App & AI20%
Shopping app, Klarna AI assistant (Kira), Klarna Balance account, and Klarna Plus subscription — the consumer platform layer that increases retention and drives higher GMV per user.

Klarna Internal Tools & Processes

Internal Tools
12 departments
Engineering & AI1400 people · 3 roles
Standards & Certifications
10 standards
Compliance frameworks, security audits, and quality certifications this company maintains.
Regulatory
Swedish Banking License
Certified
Klarna holds a full banking license granted by the Swedish Financial Supervisory Authority (Finansinspektionen), enabling it to accept deposits, issue credit, and operate as a regulated digital bank across Sweden and the EU under the passporting framework.
Security
PCI DSS Level 1
Certified
Klarna is PCI DSS Level 1 certified — the highest level — demonstrating that its payment processing infrastructure meets the most rigorous standards for protecting cardholder data across its 966,000 merchant integrations and 118 million consumer transactions.
Privacy
GDPR
Compliant
Klarna complies with GDPR across all EU markets, with consumer data stored in European data centers, transparent data processing notices, and a dedicated privacy team overseeing consumer data rights including access, deletion, and portability requests.
Security
ISO 27001
Certified
Klarna maintains ISO 27001 certification across its technology and payments infrastructure, providing merchant partners and regulators assurance that Klarna's information security management meets international standards for protecting financial data.
Security
SOC 2 Type II
Certified
Klarna's merchant platform and consumer data infrastructure hold SOC 2 Type II certification, independently verifying that controls over data security, availability, and confidentiality in Klarna's payment processing systems are operating effectively.
Regulatory
EU Consumer Credit Directive
Compliant
Klarna complies with the EU Consumer Credit Directive across all European markets, including pre-contractual disclosure requirements, affordability assessments, and right-of-withdrawal provisions for all credit products offered through its BNPL platform.
Regulatory
FCA Authorisation (UK)
Certified
Klarna is authorized by the UK Financial Conduct Authority to conduct consumer credit activities in the United Kingdom, including BNPL products, subject to FCA rules on creditworthiness assessments and consumer duty obligations.
Privacy
CCPA
Compliant
Klarna complies with the California Consumer Privacy Act for its U.S. consumer base, providing California residents with rights to know, delete, and opt out of the sale of personal information processed through the Klarna App and payment platform.
Regulatory
Open Banking (PSD2)
Compliant
Klarna is compliant with PSD2 Open Banking requirements across the EU, enabling secure account information access and payment initiation services through standardized APIs that power Klarna's bank account linking and pay-by-bank features.
Privacy
ISO 27018
Certified
Klarna is certified to ISO 27018, ensuring that personally identifiable information of its 150+ million consumers processed through its buy-now-pay-later and banking services is handled according to internationally recognized cloud privacy protection standards.

Klarna Interview Preparation

Interview Prep
Role-specific interview questions and keywords. Select a department, then click any role to prepare.
Engineering & AI· 3 roles

Klarna Products & Competitors

Product Suite
5 products · select one to explore
Fintech
Payments
Klarna Balance
Your Klarna money account

Klarna Balance is a digital bank account and debit card that allows consumers to earn cashback from Klarna purchases, store refunds, and pay for purchases directly from their Klarna balance without linking an external bank account. It transforms Klarna from a checkout payment option into a primary financial hub for consumers who shop frequently with Klarna merchant partners.

Use Cases
Earning 3% cashback on Klarna purchases automatically deposited into a Klarna Balance account without applying or activating rewardsReceiving instant refunds from a Klarna merchant directly into the Klarna Balance to use for the next purchase without waiting 5-7 daysUsing the Klarna Visa debit card to pay anywhere Visa is accepted, funding purchases directly from the Klarna Balance
No image
Key Customers
IKE
IKEA
MM
MediaMarkt
ZAL
Zalando
Competitive Intelligence
VSChime
THEM

Chime is a neobank offering fee-free checking and savings accounts, early direct deposit, and a secured credit card to help underserved consumers manage money through a mobile-first banking experience.

EDGE

Higher cashback rates and tighter integration with Klarna's 500,000+ merchant partner network

VSApple Pay
THEM

Apple Pay is Apple's contactless mobile payment and digital wallet service enabling iPhone, Apple Watch, and Mac users to make payments in stores, apps, and online using Face ID or Touch ID authentication without sharing card details with merchants.

EDGE

Direct integration with Klarna Pay in 4 at checkout so Klarna Balance users earn cashback on BNPL purchases

VSRevolut
THEM

Revolut is a UK-based neobank offering a multi-currency account, currency exchange, crypto trading, stock investing, and business banking services through its mobile-first app.

EDGE

Simpler onboarding for existing Klarna consumers who already have payment information stored in their account

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