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Retool
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Retool Company Overview

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Retool

● Active
Developer Tools · San Francisco, CA · Est. 2017
SaaSDeveloper ToolsLow-CodeInternal Tools↗ Website
$3.2B
Valuation
$100M
Revenue
400
Employees
2017
Founded

Retool is a low-code development platform that enables engineers and developers to build internal tools, admin panels, and dashboards rapidly by connecting to any database or API. It is used by over 7,000 companies to replace spreadsheets and custom-built internal apps with polished, production-grade tools in hours instead of weeks.

Recent Press
5 items
Press Release·2026-02-17
Retool's 2026 Build vs. Buy Report Reveals 35% of Enterprises Have Replaced SaaS With Custom Software
Retool found that 35% of enterprise teams have replaced at least one SaaS tool with a custom build, and 78% plan to build more internal tools in 2026 as vibe coding and shadow IT reshape enterprise software.
Partnership·2025-12-01
Retool Signs Strategic Collaboration Agreement with AWS to Drive Enterprise AppGen Innovation
Retool announced a multi-year strategic collaboration agreement with AWS to help enterprise customers modernize internal systems, adopt generative AI at scale, and accelerate time-to-value on AWS.
Award·2025-06-10
Retool Awarded 2025 Databricks Emerging Partner of the Year
Retool was recognized as the 2025 Databricks Emerging Partner of the Year, celebrating its deep integration with the Databricks Data Intelligence Platform for enterprise AI application development.
Company History
8 milestones
David Hsu founded Retool in San Francisco after observing that engineers at every company repeatedly built the same internal tools from scratch. The company was accepted into Y Combinator in the Winter 2017 batch.

Retool Organization Structure & Team

Org Chart
400 employees · Click a leader to explore their team
447 across 12 departments
Chief Executive Officer
David Hsu
Alejandro Crosa — Departments
· 447 people across 12 depts

Retool Financials, Revenue & Market Share

Annual Revenue
$100M
+25% vs prior year
YoY Growth
+25%
From $40M to $100M
Revenue / Employee
$250K
Annual revenue per full-time employee
Revenue Growth
2021
2022
2023
2024
2025
$40M
$65M
$80M
$90M
$100M
Market Share
Low-Code Internal Tools
18%
share
Retool
18%
Appsmith
12%
Microsoft Power Apps
28%
OutSystems
16%
Others
26%
$25B
TAM
$8B
SAM
$100M
SOM
Revenue Streams
Subscription Licenses75%
Usage-Based Compute15%
Professional Services10%
Business Units
Self-Serve30%
Individual developers and small teams on monthly or annual plans who discover and adopt Retool through the free tier and upgrade based on usage.
Enterprise70%
Large organizations purchasing site licenses and multi-team agreements, often with SSO, audit logs, and dedicated support SLAs.

Retool Internal Tools & Processes

Internal Tools
12 departments
Engineering180 people · 3 roles
Standards & Certifications
10 standards
Compliance frameworks, security audits, and quality certifications this company maintains.
Security
SOC 2 Type II
Certified
Retool maintains SOC 2 Type II certification, demonstrating that its internal tooling platform meets rigorous security, availability, and confidentiality controls required by enterprise customers connecting sensitive production databases and APIs.
Privacy
GDPR
Compliant
Retool is GDPR compliant, providing data processing agreements and controls that allow European enterprise customers to build internal tools handling personal data of EU residents without violating data protection regulations.
Privacy
CCPA
Compliant
Retool complies with the California Consumer Privacy Act, giving California-based enterprise customers the contractual and technical controls needed to manage personal data within internal tools built on the platform.
Privacy
HIPAA
Compliant
Retool supports HIPAA-compliant deployments through Business Associate Agreements, enabling healthcare customers to build internal tools that access and display protected health information without violating federal patient data regulations.
Security
ISO 27001
Certified
Retool holds ISO 27001 certification, validating its information security management system and providing enterprise customers with an internationally recognized assurance that their data and credentials stored in the platform are protected.
Security
Penetration Testing
Compliant
Retool undergoes annual third-party penetration testing of its platform infrastructure and application layer, with findings reviewed and remediated before reports are made available to enterprise customers under NDA.
Accessibility
WCAG 2.1 AA
Compliant
Retool's app builder interface and generated internal applications conform to WCAG 2.1 AA accessibility standards, ensuring that enterprise customers can build tools accessible to employees with disabilities.
Security
CSA STAR
Certified
Retool participates in the Cloud Security Alliance STAR program, publishing its security controls self-assessment to give enterprise customers transparency into how their data and database credentials are protected in a cloud-hosted environment.
Regulatory
SSO / SAML 2.0
Compliant
Retool supports SAML 2.0 single sign-on with identity providers including Okta, Azure AD, and Google Workspace, enabling enterprise customers to enforce centralized authentication policies across all internal tools built on the platform.
Security
Role-Based Access Control
Compliant
Retool implements granular role-based access control at the app, query, and resource level, allowing enterprise customers to restrict which teams and users can view, edit, or execute sensitive internal tools and database queries.

Retool Interview Preparation

Interview Prep
Role-specific interview questions and keywords. Select a department, then click any role to prepare.
Engineering· 3 roles

Retool Products & Competitors

Product Suite
5 products · select one to explore
Developer Tools
Low-Code Platform
Retool Apps
Build internal tools, fast.

Retool Apps is a drag-and-drop builder for creating internal web applications that connect directly to databases, REST APIs, and GraphQL endpoints. Engineering teams at growth-stage and enterprise companies use it to replace bespoke React apps for operations, customer support, and admin workflows.

Use Cases
Building a customer order management dashboard connected to a PostgreSQL backendCreating an admin panel for operations teams to trigger refunds and update user records via Stripe APIAssembling a data entry form that writes directly to Airtable and sends Slack notifications on submission
No image
Key Customers
DD
DoorDash
AMZN
Amazon
PLAID
Plaid
Competitive Intelligence
VSAppsmith
THEM

Appsmith is an open-source low-code platform for building internal tools and admin panels, offering self-hosted deployment with a visual component library and JavaScript customization.

EDGE

Deeper pre-built component library and tighter enterprise security controls

VSBudibase
THEM

Budibase is an open-source low-code platform for building business apps and internal tools, featuring its own built-in database and self-hosting options.

EDGE

Stronger native database connectors and broader API integration support

VSInternal.io
THEM

Internal.io is a low-code tool builder aimed at operations teams, offering pre-built UI components that connect to common SaaS data sources.

EDGE

More extensive query editor and granular permission management at row level

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