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Wix
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Wix Company Overview

Wix logo

Wix

● Active
Software · Tel Aviv, Israel · Est. 2006
SaaSWebsite BuilderE-commerceSMBAI↗ Website
$6.1B
Valuation
$1.97B
Revenue
6k+
Employees
2006
Founded

Wix is a cloud-based website creation and business management platform that enables individuals, entrepreneurs, and businesses to build and manage professional websites without coding. Serving over 260 million users across 190 countries, Wix offers an AI-powered drag-and-drop website builder, e-commerce, scheduling, and marketing tools through a freemium and subscription model.

Recent Press
5 items
Press Release·2026-03-04
Wix Reports Fourth Quarter and Full Year 2025 Results
Wix reported Q4 2025 revenue of $524 million, up 14% year-over-year, and full-year revenue of $1.993 billion. Base44 reached $100 million ARR, and Wix announced a $250 million equity investment led by Durable Capital Partners alongside mid-teens top-line growth guidance for 2026.
Product Launch·2025-07-16
Wix Launches AI Visibility Overview With Full Generative Engine Optimization Support for AI-Powered Search
Wix launched its AI Visibility Overview tool, giving website owners insight into how their brand is cited and perceived by AI search platforms including ChatGPT, Gemini, Perplexity, and Claude, establishing a new standard for Generative Engine Optimization.
Acquisition·2025-06-18
Wix Further Expands into Vibe Coding with Acquisition of Base44
Wix acquired Base44, a hyper-growth AI startup enabling users to build fully functional web and software applications using natural language, for approximately $80 million plus earn-out payments, strengthening Wix's position in the no-code and AI-powered development market.
Press Release·2025-05-15
Wix Aims to Disrupt the Design Experience with Wixel, a Next-Generation AI-Powered Visual Design Platform
Wix launched Wixel, a standalone AI-powered visual design platform democratizing high-quality visual creation for anyone, powered by advanced AI models including OpenAI's image generation technology.
Product Launch·2025-04-23
Wix Introduces Adaptive Content Feature with AI to Personalize Web Experiences for Site Visitors
Wix announced the launch of its AI-powered adaptive content application, enabling website owners to automatically deliver dynamically personalized content to site visitors based on visitor characteristics and behavioral signals.
Company History
8 milestones
Wix raised $40M in Series E funding, reaching a $500M valuation and cementing its position as the leading DIY website builder ahead of a planned IPO.

Wix Organization Structure & Team

Org Chart
5,600 employees · Click a leader to explore their team
4,990 across 12 departments
Chief Executive Officer
Avishai Abrahami
Lior Shemesh — Departments
· 4990 people across 12 depts

Wix Financials, Revenue & Market Share

Annual Revenue
$1.97B
+12% vs prior year
YoY Growth
+12%
From $1.25B to $1.97B
Revenue / Employee
$314K
Annual revenue per full-time employee
Revenue Growth
2021
2022
2023
2024
2025
$1.25B
$1.39B
$1.57B
$1.76B
$1.97B
Market Share
DIY Website Builder (Global)
29%
share
Wix
29%
Squarespace
19%
GoDaddy Website Builder
15%
Webflow
8%
Others
29%
$55B
TAM
$14B
SAM
$1.76B
SOM
Revenue Streams
Creative Subscriptions54%
Business Solutions46%
Business Units
Self-Creators (Freemium → Paid)65%
Individual users, entrepreneurs, and small businesses who create websites on Wix and convert from free to premium plans, representing the core of Wix's subscriber base.
Partners & Agencies (Wix Studio)35%
Professional web designers, agencies, and developers on Wix Studio who manage client websites, drive higher ARPU through multi-site subscriptions, and grow the platform's B2B revenue segment.

Wix Internal Tools & Processes

Internal Tools
12 departments
Engineering1800 people · 3 roles
Standards & Certifications
10 standards
Compliance frameworks, security audits, and quality certifications this company maintains.
Security
SOC 2 Type II
Certified
Wix holds SOC 2 Type II certification covering its website creation platform and business solutions, ensuring the security, availability, and confidentiality controls protecting 260M+ users' website data, payment information, and business records are independently audited.
Privacy
GDPR
Compliant
Wix's platform supports GDPR compliance for European website owners and their end users, providing cookie consent management, data subject request tools, and Data Processing Agreements enabling Wix users to meet their own GDPR obligations when collecting visitor data.
Privacy
CCPA
Compliant
Wix enables California Consumer Privacy Act compliance for its US-based users and their website visitors, offering opt-out mechanisms, privacy policy generators, and data deletion tools for California resident data collected through Wix sites.
Security
PCI DSS Level 1
Certified
Wix Payments is PCI DSS Level 1 certified — the highest level of payment security compliance — ensuring that credit card and payment data processed through Wix's native payment solution meets the strictest security standards protecting Wix eCommerce merchants and their customers.
Security
ISO 27001
Certified
Wix holds ISO 27001 certification for its information security management system, demonstrating that controls protecting the website data, personal information, and business assets of 260M+ Wix users meet international security standards.
Accessibility
WCAG 2.1 AA
Compliant
Wix's platform and website templates are designed to meet WCAG 2.1 Level AA accessibility guidelines, enabling Wix users to create websites accessible to people with disabilities and supporting Wix's compliance with ADA and EN 301 549 accessibility requirements.
Regulatory
CAN-SPAM
Compliant
Wix Ascend email marketing tools comply with CAN-SPAM Act requirements, automatically including unsubscribe mechanisms, honoring opt-out requests, and providing Wix users with sender identity disclosure tools to run compliant email marketing campaigns.
Regulatory
CASL
Compliant
Wix's email marketing and booking notification tools support Canadian Anti-Spam Legislation compliance for Canadian Wix users, enabling express consent collection, managing unsubscribe requests, and providing CASL-required sender identification in all marketing communications.
Privacy
ISO 27018
Certified
Wix is certified to ISO 27018, ensuring that personally identifiable information of the 250+ million websites hosted on Wix's cloud platform is processed with internationally recognized privacy controls protecting both site creators and their end visitors.
Security
CSA STAR Level 2
Certified
Wix holds CSA STAR Level 2 certification, providing independent verification that its cloud website and e-commerce hosting infrastructure meets rigorous cloud security controls covering data protection, access management, and incident response.

Wix Interview Preparation

Interview Prep
Role-specific interview questions and keywords. Select a department, then click any role to prepare.
Engineering· 3 roles

Wix Products & Competitors

Product Suite
5 products · select one to explore
Software
Website Builder
Wix Editor
Create a website you're proud of

Wix Editor is a drag-and-drop website creation platform that allows anyone to build fully customized, professional websites without coding. It includes Wix ADI (Artificial Design Intelligence), which generates personalized websites automatically based on user-provided business details and style preferences.

Use Cases
Building a portfolio website with Wix ADI that auto-generates layout, content, and imagery based on a photographer's style preferencesCreating a restaurant website with online menu, reservation widget, and Google Maps integration using Wix Editor drag-and-drop toolsLaunching a professional services site with Wix's SEO Wiz tool to optimize pages for local search visibility
No image
Key Customers
MTV
MTV
FVR
Fiverr
LFT
Lyft
Competitive Intelligence
VSSquarespace
THEM

Squarespace is a website creation and hosting platform offering designer-quality templates and integrated commerce tools for creatives, small businesses, and online stores.

EDGE

More flexible drag-and-drop canvas with 900+ templates vs. Squarespace's template-locked editor

VSWordPress.com
THEM

WordPress.com is a managed website hosting platform powered by the open-source WordPress CMS, offering blogging, business sites, and e-commerce through tiered plans.

EDGE

No coding required with full visual customization, versus WordPress.com's learning curve for custom themes

VSGoDaddy Website Builder
THEM

GoDaddy Website Builder is an AI-powered website creation tool bundled with GoDaddy's domain and hosting services, targeting small business owners who want a quick online presence.

EDGE

Deeper design flexibility and larger app marketplace versus GoDaddy's more template-constrained builder

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