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Braze
SaaS

Braze Company Overview

Braze logo

Braze

● Active
SaaS · New York, NY · Est. 2011
SaaSMarketingCustomer EngagementAnalytics↗ Website
$3.5B
Valuation
$580M
Revenue
2k+
Employees
2011
Founded

Braze is a customer engagement platform that enables brands to orchestrate personalized, real-time messaging across push notifications, email, in-app messages, SMS, and WhatsApp at massive scale. It serves consumer brands in retail, media, fintech, and gaming that require cross-channel lifecycle marketing automation and behavioral analytics.

Recent Press
5 items
Press Release·2026-03-28
Braze Earnings Show 50%+ Year-Over-Year Quarterly Bookings Growth Driven by AI Products
Braze reported over 50% year-over-year growth in quarterly bookings driven by strong enterprise demand and the launch of new AI products including BrazeAI Agent Console and BrazeAI Operator.
Press Release·2026-02-24
Braze Reports AI Agent Commerce Adoption Expected to Jump from 19% to 46% of Consumers by End of 2026
Braze's 2026 research found that while only 19% of consumers currently use AI agents for brand interactions, that figure is projected to rise to 46% by end of 2026, signaling a major shift in how brands must engage customers.
Press Release·2026-02-24
Braze 2026 Customer Engagement Review Reveals AI Trust Gap: 93% of Marketers vs. 53% of Consumers
Braze's 2026 Global Customer Engagement Review found 93% of marketing leaders believe AI accurately predicts customer needs, but only 53% of consumers agree — highlighting a growing trust gap that brands must address.
Product Launch·2025-10-15
Braze Launches BrazeAI Agent Console and Operator for Autonomous Customer Engagement
Braze launched the BrazeAI Agent Console and BrazeAI Operator, enabling marketers to deploy autonomous AI agents across the full customer engagement lifecycle, combining AI models and features at every touchpoint.
Product Launch·2025-09-10
Braze Launches ML-Powered Predictive Suite for Cross-Channel Customer Loyalty
Braze launched its machine learning-powered Predictive Suite, enabling marketers to anticipate customer behavior and optimize cross-channel engagement strategies to boost loyalty and lifetime value across digital touchpoints.
Company History
8 milestones
Bill Magnuson, Jon Hyman, and Mark Ghermezian founded Appboy in New York, focused on mobile app marketing automation and push notification personalization for early smartphone app developers.

Braze Organization Structure & Team

Org Chart
1,900 employees · Click a leader to explore their team
1,955 across 12 departments
Chief Executive Officer
Bill Magnuson
Isabelle Winkles — Departments
· 1955 people across 12 depts

Braze Financials, Revenue & Market Share

Annual Revenue
$580M
+19% vs prior year
YoY Growth
+19%
From $238M to $580M
Revenue / Employee
$305K
Annual revenue per full-time employee
Revenue Growth
2021
2022
2023
2024
2025
$238M
$355M
$471M
$528M
$580M
Market Share
Cross-Channel Customer Engagement Platforms
12%
share
Braze
12%
Salesforce Marketing Cloud
28%
Adobe Journey Optimizer
18%
Klaviyo
14%
Iterable
8%
$65B
TAM
$18B
SAM
$580M
SOM
Revenue Streams
Subscription Platform92%
Professional Services8%
Business Units
Platform92%
Core Braze customer engagement SaaS platform serving 2,100+ enterprise customers across lifecycle marketing, campaign orchestration, and behavioral analytics.
Services8%
Professional services and technical consulting supporting enterprise onboarding, integration architecture, and ongoing customer success for high-value Braze accounts.

Braze Internal Tools & Processes

Internal Tools
12 departments
Engineering620 people · 3 roles
Standards & Certifications
10 standards
Compliance frameworks, security audits, and quality certifications this company maintains.
Security
SOC 2 Type II
Certified
Braze undergoes annual SOC 2 Type II audits covering security, availability, and confidentiality trust service criteria, providing enterprise customers assurance that Braze messaging infrastructure and customer data handling meet rigorous independent security standards.
Security
ISO 27001
Certified
Braze maintains ISO 27001 certification for its information security management system, demonstrating to global enterprise customers that Braze customer data and messaging infrastructure are managed according to internationally recognized security controls.
Privacy
GDPR
Compliant
Braze is designed as a GDPR-compliant data processor, offering EU data residency options, standard contractual clauses, data subject request APIs, and privacy controls that allow brands to meet their GDPR obligations when using Braze for customer messaging in Europe.
Privacy
CCPA
Compliant
Braze supports CCPA compliance for US-based brands, providing opt-out of sale controls, data deletion APIs, and data portability capabilities so that customers using Braze for consumer messaging can fulfill California privacy rights requests.
Privacy
HIPAA
Compliant
Braze offers HIPAA-eligible configuration for healthcare and digital health customers, enabling compliant patient engagement messaging via push notifications and email under a signed Business Associate Agreement with appropriate PHI handling controls.
Security
PCI DSS
Compliant
Braze is PCI DSS compliant for the handling of payment-adjacent messaging workflows, ensuring that Braze infrastructure used by fintech and retail customers for transactional notifications meets payment card industry data security requirements.
Privacy
APEC CBPR
Certified
Braze participates in the APEC Cross-Border Privacy Rules framework, enabling lawful cross-border data transfers for brands using Braze to engage customers across Asia-Pacific markets including Australia, Japan, and Singapore.
Accessibility
WCAG 2.1
Compliant
Braze dashboard and SDK documentation meet WCAG 2.1 AA accessibility standards, ensuring that marketing teams using the Braze platform can operate it effectively regardless of disability, supporting inclusive workplace tooling for enterprise customers.
Privacy
ISO 27701
Certified
Braze holds ISO 27701 certification extending its ISO 27001 ISMS to include a Privacy Information Management System, providing global enterprise customers with independent verification of Braze privacy program maturity beyond GDPR compliance alone.
Regulatory
FedRAMP
In Progress
Braze is pursuing FedRAMP authorization to expand its customer engagement platform to US federal government agencies and government contractors, enabling compliant cloud-based messaging for public sector digital transformation initiatives.

Braze Interview Preparation

Interview Prep
Role-specific interview questions and keywords. Select a department, then click any role to prepare.
Engineering· 3 roles

Braze Products & Competitors

Product Suite
5 products · select one to explore
SaaS
Marketing
Braze Canvas
Visual customer journey orchestration at scale

Braze Canvas is a visual journey builder that enables marketers to design, test, and automate cross-channel customer lifecycle campaigns using a drag-and-drop flow editor. It supports branching logic, A/B testing, delay steps, and real-time behavioral triggers across push, email, SMS, in-app messages, and WhatsApp.

Use Cases
Building a multi-step onboarding journey for a fintech app that sends push notifications on day 1, an email on day 3, and an SMS offer on day 7 based on user actionsCreating a cart abandonment Canvas that branches users by purchase history and sends personalized recovery messages across push and emailDesigning a churn prevention journey in Braze Canvas that triggers when a gaming app user has been inactive for 14 days and tests three re-engagement message variants
No image
Key Customers
FAN
Fandango
BK
Burger King
HS
Headspace
Competitive Intelligence
VSSalesforce Journey Builder
THEM

Salesforce Journey Builder is the campaign automation component of Salesforce Marketing Cloud, enabling brands to build multi-step customer journeys across email, SMS, push, and advertising channels with Salesforce CRM data integration.

EDGE

Braze Canvas processes real-time behavioral triggers in milliseconds versus Salesforce Journey Builder batch-based evaluation cycles

VSAdobe Journey Optimizer
THEM

Adobe Journey Optimizer is an enterprise journey orchestration product within Adobe Experience Cloud that connects to Adobe Real-Time CDP for audience-driven, cross-channel campaign automation including email, push, and web personalization.

EDGE

Braze Canvas natively handles mobile SDK events and push delivery without requiring a separate CDP data pipeline

VSIterable
THEM

Iterable is a cross-channel marketing automation platform offering a workflow-based journey builder for email, push, SMS, and in-app messaging, targeting mid-market consumer brands that need flexible segmentation and message personalization.

EDGE

Braze Canvas offers superior mobile channel depth including content cards and in-app message types not available in Iterable

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